We’ve had a lotof fun with grown-up coloring books this
year, but adult coloring books aren’t exactly a new trend. According to The New Republic’s Laura Marsh, they were also big in the 1960s.
She writes, “Where today’s titles offer consumers a neat package of therapy,
escape and nostalgia, 1960s coloring books were both genuinely novel and
Just look at the captions of 1961’s Executive Coloring Book, which shows a businessman getting ready
for work. One reads: “This is my suit. Color it gray or I will lose my job.”
And another: “This is my pill. It is round. It is pink. It makes me not care.”