the crovel

THE CROVEL: MEET THE DOOMSDAY BOOM’S RISING STAR»

Somewhere in Arizona, a man I have known for less than 24 hours is teaching me how to kill a human being with a shovel. Or, should I say, a special customized shovel whose left edge is an axe blade. “Keep it straight at the target, bring it right to this point, and then” — the device, 26 inches long, goes hurling toward a tree stump, the blade spinning end over end — “straight through.”

That’s Tim Ralston, 49, apocalypse salesman of the year. Before he put a shotgun in the trunk of my car, blindfolded me, and took me to this undisclosed location two-plus hours from Phoenix, he invented the tool we’re throwing. This one product has helped him make more than a million dollars in 2012 selling to people who think America — or the entire world — is at risk of collapse.

The Crovel ($109.99) was conceived as a survival tool for the mashup age, a Swiss Army cudgel that could make Switzerland seem fearsome: half-crowbar, half-shovel, all testosterone. But as the device has gotten more profitable, it has also gotten more violent. There are now 11 other tools packed in there: axe and saw blades on opposite sides of the shovelhead, a hammer, “zombie spikes,” the usual. What began as a utility is now a weapon.

(Source: None Of This Is Real)