the atlantic life channel

Maria Popova on the origins of bathroom signs:

In the 1930s, Austrian sociologist, philosopher and curator Otto Neurath and his wife Marie pioneered ISOTYPE —the International System of Typographic Picture Education, a new visual language for capturing quantitative information in pictograms, sparking the golden age of infographics in print.

The Transformer: Principles of Making Isotype Charts is the first English-language volume to capture the story of Isotype, an essential foundation for our modern visual language dominated by pictograms in everything from bathroom signage to computer interfaces to GOOD’s acclaimed Transparencies.

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