By treating access to audiences as social currency, Facebook, Twitter, Tumblr, and just about any widely used social media platform, are designed to incubate cultures of competition. … People start treating each other like ruthless transactions, carcasses to step over rather than human beings actively engaged in dialogue or disagreement. After a while it can feel like survival of the fittest. Sometimes it is. Just as billionaires have enormous resources at their disposal to manipulate the flow of power and preserve market dominance, social currency enables popular web-based activists to maintain dominance over online discourses. So while the visibility social media enables can be a valuable tool for the proliferation of alternative media, marginalized voices, and radical re-education, how that visibility is obtained and maintained can be painfully problematic.
1. A journalism professor once asked me why I didn’t get a specific piece of information and I said “They didn’t tell me about it.” She said ” No, you didn’t ask.” I’ll never ever forget this: If you don’t ask, they won’t tell you.
2. Try and say yes to all kinds of story assignments. You never know what you might learn or who you might meet.
3. Keep rewriting your questions. Make them better and more open-ended. You want your subject to talk about things they weren’t planning on talking about. The more questions you ask, the more unique information you have for your story/article.
4. When interviewing someone, some longer pauses in conversations are okay. They’ll feel like they need to fill the silence so they’ll continue to speak. Just listen.
5. Notice everything. What they’re drinking, eating, wearing, their gestures, their speech patterns. No detail is too small.
6. I hate when professors tell me there’s stories all around me but it’s true. I just have to stop being lazy and actually pay attention. Be in the know! Sign up for local newsletters, read local blogs, read flyers on cork boards at the coffee shop, read everything you come across.
7. If you don’t write for the school paper, even once or twice, you’ll have nothing to use for when you’re applying to internships and jobs. So please, get some clips in while you can.
8. Learn all about social media and how to use it to your advantage. Track your online work, see what people are responding to and engage them. Branch out. They won’t come to you, you have to go to them. That applies to everything in journalism and life, too.
Because a blog is an inexpensive, fast way to build an online presence, it is an ideal way for business entrepreneurs, coaches, consultants, speakers, authors and other professionals to establish their credibility and expertise. Since your readers can post comments, you create a conversation with your audience and build rapport and trust as a result.
The very nature of a blog is perfect for the busy professional. They are quick and easy to update. You are creating fresh content frequently (two to three times a week is recommended minimum) that is useful to your prospects and customers and loved by search engines.
In contrast to “traditional” static website, a blog is a dynamic site that encourages your visitors to interact with you through commenting so they can get to know you better.
When you create a conversation with your audience (visitors, readers, prospects), you are establishing your credibility. You build your network and increase the visibility of your products and services in a casual way.
A blog is an essential tool in the professional’s marketing toolbox. Combined with a website, an ezine, database management and ecommerce system, you will have everything you need to develop and run your business globally and online.