Telekom: Be Relevant (sort of)
(Almost) Everyone knows that you can’t predict the future. In General: Predictions are useless in trading or investing and are often counterproductive.
Paradox: At the same time, everyone loves predictions.
So, what to do? Exactly. Find some stock videos, find some predictions (without specifying the source), mix it and present it as “relevant” for today. The main thing: it looks good. Thanks Telekom Design, well done:
Over 19 billion Dollars earned with smart wearables, 90 percent of cars connected, 450 billion internet data transactions per day. These and many more trends will shape our future and be relevant to our customers in 2023. We will be a part of this future because we already design towards it.
Do yourself a favor and watch Scott Smith’s presentation "Beware of Flat-Pack Futures" about the “insufficiently weird, bland, like-today-only-moreso futures we see depicted all around us. He proposes a weirder, more textured, more contradictory future and a toolkit for thinking about it. It’s a whole hour, but it’s an hour very, very well spent.” (Cory Doctorow)
Also worth a read: On Glass & Mud: A Critique of (Bad) Corporate Design Fiction by Noah Raford.