teaching marketing

college advice from someone who’s been on both sides of it

So I’m finishing up my Ph.D. and preparing to depart for the real world (no, just kidding, I’m going to be in school forever, only in a different capacity) and I thought I’d put together a list of some college tips to share with you all. I graduated with my B.A. in 2012, magna cum laude, with 2 majors, 1 honours thesis, 2 on-campus jobs, and 3 music things. Since then, I’ve gone to grad school and also taught six semesters of first-year seminars. Now I’m going on the job market for teaching positions. All of this means that I’ve seen both sides of the college experience, as a student and as an instructor. There are a lot of great & useful college advice posts going around studyblr this time of here, and I wanted to add my own. I hope it’s useful. So here we go, with a “read more” because it’s long (sorry if you’re on mobile):

academics

  • find your classrooms ahead of time (profs’ offices too)
  • figure out how long it will take you to walk between places
  • figure out where your best seat will be & claim it
  • say hi to the people next to you, learn their names
  • take notes in class
  • take advantage of extra credit
  • try your best not to fall asleep in class (and if you do fall asleep, apologise to the prof afterwards)
  • bring your glasses if you need them, don’t be stubborn about it
  • check out the library, wander in the stacks, talk to the librarians
  • figure out how & where to print
  • buy used books/textbooks, or rent them, but be careful with ebooks (some profs don’t allow them)
  • plan breaks into your class schedule, or block everything together, whichever works best for you
  • work out the pros & cons of 8am classes and/or night classes
  • plan ahead – have a planner, put things in it, do them
    • fake deadlines are a thing (write down earlier deadlines, trick yourself into meeting them, bask in satisfaction)
  • grades won’t be what they were in high school
    • keep in mind GPA values: a 3.5 will see you graduating with honours
  • be nice to the departmental administrative staff, thank them for helping you (even with small things)
  • office hours versus emailing profs: both will get your questions answered (probably) but if you can go and talk in person, do it
  • profs & TAs are people too, they have lives, they have bad days
  • if something comes up, talk to your prof, be honest but don’t overshare, just show them you’re trying
  • on that note, try

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I don’t know why some folks claim that the arts and humanities don’t teach you any marketable skills. The philosophy classes I took at university taught me how to speak and write at great length without any particular point and make it look like I’m going somewhere with it, and honestly, that’s turned out to be the most valuable job skill I ever learned.

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10 Worst Things About Being a Writer (+ Big News!)

VLOG’S UP - and this one is extra special, because I have a HUGE announcement!

Being a writer is amazing - except when it isn’t. I’m breaking down the ten worst things about being a writer as well as telling you how you can make at least one of these negative points A LOT more manageable. I’ll give you a hint - Imma teach you how to market that book of yours ;) 

Control Ch.10

He looks to the left, then to the right. No sign of you. Good, it would be hard to explain what he’s doing here if you showed up. Jumin feels so weird wearing casual clothes in front of so many people , but coming to a classroom in a suit would drive attention, the last thing he wants for today.

He feels like loosening his tie, but there is no tie, it’s just a polo shirt. Ugh… he needs to pull himself together, act naturally, if he doesn’t believe he is a regular student, nobody else will. Yes, he is disguised as a student watching a marketing class, no, not disguised, he is a student in a marketing class. He is.

It’s quite exciting, actually. Could this be what Zen feels when he’s performing? Or what Luciel feels on an undercover mission? Luciel… he seems pretty close to you these days, are you dating? Oh… but that bruise on his mouth, is he a client? No, it couldn’t be, could it? Luciel is interested in this? Or is he interested in you? And… are you interested in him?

“We’re all mediocre people.” The blond woman standing on the pulpit states, giving an overall look to the class. “Humans are mediocre, no matter how you look at it. Even with technology and society’s development, there’s nothing extraordinary in any of us, not on me, not on you, not on any famous person, dead or alive. We’re all common, regular, ordinary.”

Jumin disagrees. No, not all people. If this was true, what about brilliant scientists, artists, sportsmen? What about… Rika? Jihyun? Luciel or you? Luciel and you… how is that even working? He doesn’t seem like your type! He’s so different from Jumin, oh… could that be the reason you would like him? Because he is different? See, professor? If we’re all ordinary, Luciel and Jumin would be the same, it wouldn’t make a difference to you, you wouldn’t be with him right now.

“And, in that sense, our duty as advertisers is make people think they are all extraordinary in their own way. Is your skin dry? Here, buy this moisturizer, your face will look like the purest silk! Do you need money? I have just the great pyramid scheme for you to get rich in a matter of weeks! Can’t get up? Try this pill, it will make women climb over you! It’s all about making people think they’re special, unique. It’s making them believe their opinion matter. Which, at least to us, advertisers, it really does.”

He curls his lips as he takes notes, it’s part of blending and looking like a student. Jumin had marketing strategies lessons in college, but nothing he learned was this harsh and… mean, at some level. Of course, he knew it was all about selling, and people are customers, but is it really necessary to manipulate customers like this? This woman has a very negative point of view on customer/seller set ups, she shouldn’t push her twisted ideas on young students like this is an absolute truth. Tsk… to think she is your mentor! What kind of ideas has she put in your head? Do you also believe in that?

“This sounds harsh, I know. But this could be applied to all of us, advertisers. Think of all the great ideas you had for some campaign. There is a high chance it’s already been done. I’m not talking about copy, I’m just talking about the fact people can’t truly owe an idea, especially when it’s already out there. Who can owe the rights on creativity? Nobody. Advertisers are mediocre as well, a great innovative campaign can have some inspiration in something that’s already been done.”

Ah, he can agree to that. Jumin saw many advertisers pass through C&R all ovet the years. It doesn’t matter where they graduated, how long it took, many of them think similarly, like there is a pre-shaped mold for marketing students and success comes if they fit into this mold. Oh… so the talking about mediocrity was actually a critique to her own field? She’s making their students see what’s wrong with themselves in order to make them get out of the mold? Clever. This woman is clever.

She looks like she’s in her 40s, or maybe even in her 50s, if she’s well preserved. According to his research, she has been teaching marketing strategies here for almost seven years. She is quite renowned, having a considerable amount of works published. The other things he can recall came from you:  She’s demanding, pushes her students a lot, can be a little rude when she gets impatient, but overall, she’s kind to the students who show their efforts, even shamelessly protecting her “pets”. Yes, that was exactly the word you used. Were you her favorite…pet? That’s why she decided to teach you how to dominate?

There was nothing about BDSM in his researches, but this wasn’t exactly a surprise. You told him how discreet you were, being able to hide this persona completely even when you’re someone who stands out was probably one of the lessons. You learned this one well, apparently.

“You should have added a cap, if you want my opinion, it’s tacky, but it’s more accurate for a student.” That’s the first thing she says when Jumin approaches her after class is over. “Jumin, isn’t it? Glad to meet you.” She leans to shake his hand.

“We’ve met before, I suppose.”

“I heard so much about you is almost like I do know you, indeed. Which is why I’m surprised you would try to look as a student just to come to my class, it doesn’t seem like something you would do, at least not from what she told me about you. How is her internship, by the way?”

“I don’t have a direct contact with the creative department, I wouldn’t really know. Although she would be a great PR.”

“Yes, it suits her more. Protecting her clients from embarrassing questions with sweetness and firmness, she has the skills for that.”

“Yes, she could be really devoted to her clients.” he doesn’t even feel like blinking as he watches her pour some water and lean on her desk.

“Why do I feel this has nothing to do with the internship anymore?” she asks, meeting his gaze.

“Because you are smart.”

“You are very smart as well, young man. Another thing I already knew from what she told me, and believe me, she told me a lot about you.” He wonders if there is any sexual innuendo here, now that would be quite embarrassing, and he can’t get embarrassed in front of her. “But coming to see me doesn’t seem very smart.”

“Why is that?”

“Because I’ll tell her that you came to me.”

“I didn’t expect it to be different. Which is why I’ll be brief: why her?”

***

“Why me?” you adjust yourself in your seat, trying not to show how disappointed you were for getting another question as an answer “My field of work is not directed to PR, miss MC. Haven’t you checked professor’s resumes to see one more adequate to your interest?”

“I did.” You look away, embarrassed. “None of them were available, professor.”

“So I’m your last option?” her eyes gleam as she chuckles in annoyance. “You know this won’t really convince me, miss MC. Much on the contraire.”

“I thought so. But I read some of your works, professor, and there is this term paper you did correlating publicity to communication in general and… well, PR is communication, so I thought I could give it a shot.”

“Because you are desperate for a scholarship.”

“Yes, I… well, I’ll be honest. I need to graduate, professor, and I won’t be able to afford graduation if I don’t get one of these incentives to research the university provides. I know that my grades aren’t that impressive, and I’m basically a mediocre student right now, but I think this work on PR and publicity could really be… innovative, somehow.”

“Somehow?”

“It could be innovative. It… it will be, if you let me.” There is a solemn silence as you do your best not to sit on the edge of the chair, waiting for your response.

“You know the incentive for research doesn’t pay that much and you will get the money in at least two months, correct?”

“Yes, I do.” You didn’t.

“Which means that, if you don’t pay your debts, you could lose your registry here before we even try your idea.” Oh, is she… is she considering your idea?

“I… guess.”

She leans back on the backrest of her chair, analyzing you.

“What other works of mine have you read, miss MC?”

“Advertising patterns and how to get to know your target, selling strategies over the decades, oh, and I really liked that one when you wrote about advertisers on the 21st century, professor. That comparison you did between sex and advertising is so… unexpected and… innovative!”

“You think so?”

“I do! It’s amazing! ‘Sex brings out the mediocrity in all of us, so does advertising’, this is so… so true.”

She leans forward, uh oh… you shouldn’t have mentioned this, should you? She gives one more attentive look at you before reaching for the drawer in her desk. Throwing a book in your direction, she smiles.

“Write a critic review about this book.3.000 words to the end of the week.” Shit! You feel like groaning before taking a look at the cover of the book.

“BDSM? I… I’m sorry, professor. I don’t see what this has to do with publicity, or… sex, for that matter.”

“If you think this, it’s already a great start, miss MC. Write a good review and I’ll take you as my pupil, if you don’t write it… there will be punishable consequences.”

“Like losing my registration?” she laughs in amusement. “Thank you, professor. I won’t disappoint you.”

“You better not, miss MC.”

***

“And did you do a good job?" 

“The book was terrible. And I wrote about that.” he laughs in amusement.

 “So you used to be a broke student and she was a bored woman looking for something exciting, so she taught you how to do… all of this?”

“It’s a way to put it. I want to think she had sympathy and tried to give me an alternative that would give me money in short-time while we worked on this paper.”

“Do you really think she would do all of this just for a paper, MC?”

“You don’t know her, Seven. But that woman is obsessed with her career as a teacher, she takes this very seriously. You can say she is a little bit of a sadist going through a middle age crisis taking an innocent desperate girl under her wing and enticing her in a very… unorthodox job. But the way I see it, she saw I’m not that ordinary and I could help her doing something different in the academic environment, and in return, she gave me something I could be really good at and that could give me some financial stability.”

“And did you like it? I mean… do you… like it?”

“I… never thought so much about it, you know? I like everything I conquered through this job, but lately, I… I’ve been learning how to enjoy it. And you, Luciel Choi, is the one to blame.”

“Me? I’m just a catholic innocent boy, lady!”

“Yes! Also, you don’t judge me, you’re very interested in what I have to say and…. You make me feel comfortable about talking about this. The only person I could confide this was my teacher, but she was there just to teach me.” You look away, fumbling your hands in the sheets. “I can’t really… share about this, you know?”

“I’m glad you’re sharing it with me.” He hugs you timidly.

“So am I.” you look at him. “What about you? When will I get to know more about you?”

“Me? There’s nothing interesting for you, actually.”

“Hmmm… really? I’m pretty sure you’re lying.”

“Oh, I totally am, but it’s for your own good, believe me.” He chuckles as you glare at him. “Seriously now, MC. Don’t… don’t think much about me. You know how you just told me how you never got to share about being a domme? You can share it with me, I’ll listen to everything, your struggles, your doubts, your clients, I really want to focus only on you, so… focus on yourself. Trust me and focus on yourself, that’s all I’m going to ask you.” You almost don’t recognize this guy in front of you, so serious, almost cold, somehow.

And as much as you don’t want to think about this at all, it’s so hard not to see a little bit of Jumin on him right now. Yes… Jumin once told you to be selfish and focus on yourself. No, but this is different, you couldn’t focus on yourself when Jumin needed you so desperately! Seven doesn’t need you, does he? This is just a casual thing, it’s nothing like you had with Jumin, and… you shouldn’t be comparing them.

“Can I call you later?” he asks, standing in the door. You nod, chuckling as he takes your hand to give it a kiss. “So, see ya! Go… go get them, MC!” you both laugh as he gets embarrassed at his attempt of cheering for you in your work.

Now you need to find your phone and confirm your next session. You feel a shiver going down your spine as you see a couple of messages from your teacher. She rarely texts, which means it could be urgent, is it something about your paper?

But your concern turns into confusion as you see two texts from someone else:

Jumin

Please, give me a call.

Nothing weird, don’t worry. I just have some business to go over with you.


Chapter 9 | Chapter 11 

What does fanfiction teach us about writing?

On the internet, there’s no doubt about it: fanfiction is popular. In literary circles, it’s highly controversial. Some writers love the idea of their works being turned into fanfiction–is there any better form of flattery than a reader wanting to live in your world so much that they add to it? Others are adamantly against it–they claim its stealing or that they’re not comfortable with fans altering or adjusting or even adding to their worlds. 

But whatever your personal opinion may be no the topic, the truth is that writers have been creating fanfiction for just about as long as writing has existed. The great Shakespeare, credited with some of the best works of all time and the inventor of a good chunk of the English language, based almost all of his plays off of either histories or already known stories of the time. Some of his “original plays” are simply stage adaptions–with great creative license–of other works. And then of course, there are the modern examples, the most notable of which is Fifty Shades of Grey, the Twilight Fanfic gone viral.

The reasons we engage in fanfiction are pretty cut and dry: we love the world or characters, we want more, and it’s a fun creative outlet for fans and writers alike. But what can it teach us, and are their productive uses to fanfiction even if it never gets you famous? 

  • Fanfiction or canon based RP both force you to think in the mindset of a specific character. While there are always the examples of self-insert or “out of character” fanfiction (where the protagonist is greatly altered from their original form to better fit the author) for the most part, fanfiction is a perfect example of voice exploration. In order to best represent that character, the author must do extensive research into the source material and not just read for pleasure, but read for understanding. They have to track that character’s development, their dialogue, their history, and find out what exactly makes them click. The reader has to understand the character so well that they not only follow the story already written but move on to a whole other level: the ability to predict the character’s next move. 
  • It’s an empathetic exercise. In order to write fanfiction properly, you must be able to understand a character so well that you can place that character in any situation and know what they will do next. You have to know their psyche, have to be able to track their behavior, have to fully and completely understand them. That sort of empathy link can then  be applied not only to your future original characters but to the real world. It helps you interact with others because it forces you into a mindset where you see more than a person’s actions: you see their reasoning. You learn to track humanity’s cause and effect relations. 
  • It gives beginning writer’s confidence and experience. By posting on sites like Fanfiction.net or Archive of Our Own, beginning writers get to see first hand what it’s like to have an audience and how to interact with readers–before their career is on the line. This allows beginning writers to have first hand experience in seeing what readers respond to, what they want more of, and what they’d rather not see again. And because these sites have comment features, new writers will also experience their first reviews–for the good and the bad. 
  • It teaches writers to market themselves. Writers who publish fanfiction tend to want their fanfics read, and so they need readers. Promoting their fanfiction allows them to get first hand experience with selling their writing, beginning with a satisfactory summary for the fic to draw readers in, and extending to tagging, blogging, and advertising. 
  • It’s just good practice. Any writing is good writing. Even if that writing is terrible. Even if it never sees the light of day. Even if that fanfiction sits in a drawer for all of eternity, by engaging with and exploring that fictional world, the writer is able to put in the much needed practice that it takes to become a skilled storyteller. Sometimes it is easier to start with the known; sometimes we need the safety of someone else’s universe before we can engage with our own imagination. 

So my friend has this new-fangled gizmo that’s supposed to do your cooking for you. Sort of a cross between a blender and a pressure cooker and whatever else.

And it’s just such a hilariously over-the-top example of a dumbing-down lifestyle, of over-consumption or even over-marketing or whatever the term is.
Sure, it’s pretty neat to be able to blend your stuff and heat it up at the same time, and the thing comes with a book of recipes that are adapted for it, so that you don’t have to come up with any yourself.

But it makes you prepare meals without even knowing what’s happening. The recipes only drop the names of all the gizmo-parts to use, and which option you’re supposed to choose after dumping in all the ingredients, so you don’t even know that, say, the beaten eggs give the fluffiness or that it’s the yeast that makes stuff grow.
And, of course, you can buy further recipe books (”our sales representative will help you choose the best ones for you!”) so that, instead of learning techniques and being capable of cooking things according to any recipe, because you understand what cooking is, you’re chained to these appliance-specific things.

Now, I have nothing against food processors, and it’s wonderful to have a thing that minces your onion or beats your eggs for you. But this thing purposefully takes away the user’s capacity to cook. And it’s terrifying.

As a kitchen witch, I am offended :D

im (most likely?) going to be going back to college!

well, rather, taking an intensive class at this place that teaches programming and also marketing, where i can get a certification and have my classes paid for by the job that hires me once all is said and done, and they have a 95% employment rate for the first six months after people finish, so

Should It Be Legal to Pay Disabled Workers Subminimum Wages?

Lawren Barber-Wood. December 9, 2016.

I. Section 14© and Who It Affects

In America, the current minimum wage is $7.25 an hour. Most states, though, have higher minimum wages, like Alaska, where the minimum wage is $9.75 an hour. Most American workers are paid whichever wage is higher where they live, but there are some exceptions; minors, waitstaff, and disabled workers can all legally be paid below minimum wage. Minors can only be paid below minimum wage for ninety days, though, and waitstaff can only be paid subminimum wages if they’re tipped. Even then, there are limitations on this; “if an employee’s tips plus cash wages do not add up to at least minimum wage… the employer is required to [pay enough to] make the employee whole” (Simpson).  In regards to disabled workers, on the other hand, there is no limit to how low they can be paid or for how long they can be paid these low wages. This is because of a seventy-five year old addition to the Fair Labor Standards Act, or FLSA, called Section 14©.

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Yoongi appreciation post

my little min suga is such a ball of fluff and i love everything about him, so I’m going to share some information about our little min yoongi <3

Pisces Sun 

Pisces can be extraordinarily successful when given the chance to express themselves. The arts, marketing, music, teaching, drama, healing arts…these are all fields in which Pisces can find expression. Their imagination, attunement to humanity, and remarkable intuition endow them with enviable gifts of insight and creativity. Which makes total sense as to why Yoongi is so drawn into music and being able to express himself through his music because Pisces are also sensitive, whether it be to criticism or other’s feelings.

Originally posted by jeonbase

Virgo Moon

Whenever virgo moons feel distressed they withdraw themselves from society and hide away from anyone and even themselves. They’re very critical of themselves and have high expectations for themselves. They’re afraid of failing and never being good enough. Virgo moons have a lot of self-doubt issue and strives for the best, and when they can’t they feel like a failure. Sensitive little baby. 

Originally posted by sugagifs

Venus Aries

let’s get to the more fun stuff now  y’all probably wondering if our boy is kinky or soft or sub or dom, lemme tell y’all….he’s all that. Aries venus are dominant (but his mars is cancer so he bit of a sub), they love a passionate and fiery love and especially love the chase that comes with it. Although they do get bored easily after the chase is over, that’s why his future partner needs to be adventurous and fun in bed and overall. But their expectations on their partner are very high, which is why they are hard to catch. In bed, they are just as passionate, they love controlling your hands and guiding your hips. They like it rough and enjoy arguments just because, that’s why they’re attracted to bold & confident women. also, they are into hair-pulling (receiving), so yank on that shit to get him going y’all. 

Originally posted by yoongichii

Mars Cancer

sub. straight up-sub. But I think Yoongi is a bit of a switch. He can be both, a dom and a switch, but based on his lethargy-ness, he can lean more towards a bottom dom, or just a sub (depending on the women as well.) He enjoys pleasing his loved one and submits to them to prove their love. They love to nurture and cuddle their loved ones but they will only engage in sexual activities when they feel secure and protected by their lovers. They attracted to the breast area (since family is one of their priorites therefore they want a women who has a body/image like a mother). Nipple play. There I said it. But overall, mars in cancer care and emphasis the importance of a house and family.

Originally posted by jeonbase

(i’ll add more becuz i’m lowkey lazy af, but i was going to keep it short anyways. always feel free to correct me or ask me to elaborate!) 

Elyon and her family

Kinda long backstory for my fan apprentice Elyon under the cut

- Her father, Kisuke, was a merchant from the eastern lands and her mother, Yona, was a fox spirit

- Her mother caught the attention of beast hunters because she drew the attention of frightened villagers

- In her attempts to escape capture, Yona has killed in order to preserve her life. It only made the hunters persevere in trying to catch her.

- Kisuke was aware of Yona’s spirit nature and when the hunters came, he gave her shelter and practically confessed his love for her by asking her to start over with him in a new land

- The hunters were relentless and caught up to the couple when they migrated to Vesuvia

- By then they already had Elyon

- They lived secluded in the woods but Kisuke would sometimes take Elyon to this little shop he set up by the market to teach her the ropes along with Don, the shop’s caretaker

- One night, their house was raided by hunters. Kisuke and Yona tried to fight and buy time as Elyon ran as fast as she could to Don’s house

- Elyon collapsed in Caridad’s arms and begged her to send help for her parents. Don went for help as fast as he could while Caridad tended to Elyon’s wellbeing

- By the time Don got to the woods, it was too late. Kisuke and Yona were gone.

- Don and Caridad raised Elyon like their own along with Ana and Tomas

- Eventually, Don got sick and his family moved back to their homeland where he passed away

- After that, Elyon chose to stay with the shop that her father and Don managed together

- Elyon’s afraid that one day the hunters who came for her parents would find her and even after nine years, that fear grows dimmer but it remains constant in her mind.

Amanda taking baby Spock to the market and teaching him about all the different foods there. And baby Spock insists on helping pick out items for dinner that night. So they go home with various colorful fruits that Spock found aesthetically pleasing and bread and juice that Spock really wanted to drink in the middle of the market.

Sarek coming home that day and they have new food that can’t really work with together as a meal and Spock’s happily drinking juice and Amanda’s acting like nothing is out of the ordinary so he just doesn’t ask.

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Discovering Documents, Presentations, And
More

Video: documents_presentations.mp4

There are literally millions of documents, spreadsheets, presentations, and other files online - things such as ebooks, reports, guides, and how to’s.

While a Web search typically yields the best results for most queries, sometimes a search for a PDF (ebook) or a PowerPoint presentation will
help you discover some phenomenally useful.

#happy #entrepreneur #marketing #business #advertising #self #happyness #human #friends #strangers #sexy #unique #teaching #today #achieve #anything #goals #action
#clarify #why #discover #define #plan #capture #vision #learn #mentor #find #manage (at Phoenix, Arizona)

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muslimsmoak  asked:

Crossover headcanon: Oliver, Mrs. Danvers and Joe West cooking for everyone for the holidays. Oliver and his chicken cordon blue. Mrs Danvers and her Thanksgiving specialities. And Joe and his mother's recipes. And imagine Oliver thinking "Is this what cooking with your mother is like?" cos he's reminded of Moira and then Kara jumps in and says he can borrow her mother anytime.

Joe being very reluctant to actually like Oliver but then the archer reveals his slow cooker, lifting it into the air above his head as if it’s Simba, and the detective has to call a truce with him because every respectable good man has a slow cooker and the one Oliver has, is one of the best ones on the market. Eliza teaching Oliver how to make a proper lasagne and then Oliver declares that they need more pasta sheets in it because Kara and Barry are going to need the carbs, and Eliza basically declares at that point that she would adopt him if she could.

I LIVE FOR THESE HEADCANONS @somewhatinvisible.

The History of Nintendo: So You Say You Want A Revolution

The year was 2006. Despite a dedicated fanbase, the GameCube had been outsold by the PS2 and Xbox, which were each ready for the next hardware generation. Nintendo had a lot to prove, so one question was on everyone’s minds: What would their next move be?

How about, “change the world.”

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