Learn about type by drawing it.
If you are a newcomer to type and have a creative streak then the How to Draw Type and Influence People, activity book is for you.
It’s author, Sarah Hyndman, runs workshops and gives talks on the impact of typeface choices and is well versed in explaining how type can trigger particular emotional responses from readers and influence them. Her previous book, Why Fonts Matter, explores the theory behind this.
The book is not about teaching lettering or type design but concerns itself with exploring the various styles of typeface, and the impression that each leaves on your audience, through looking and drawing. It examines the shapes, details and categories of style that make up the endless representations of the Latin alphabet.
This particular way of learning resonates with me as I’ve found that my knowledge of particular type styles only crystallises after examining the details of related styles and drawing them. The book’s exercises are both fun and informative.
Sarah, mindful of her audience, introduces each type style and looks at the associations it evokes and the details that define it. She starts with what makes up a font family and moves through various font personalities, monograms, various serif and sans serifs styles and decorative embellishments.
For those starting their journey into the word of letters this book provides an excellent new way of exploring type.