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French patisserie “Paul” & MRM//McCann Romania launch new desserts product line based on gender gap statistics

“Bittersweet pies” is a new cakes product line, sold in all ‘Paul’ bakeries across the country, that highlights the gender inequality in Romania’s society by turning cakes into statistics pie charts!

This makes the project to be the 1st ever “social desserts” line in the world.

The cake line includes:

The “Salary Gap” cake

The “Misrepresentation Cake” (in politics)

The “Extremely Rich Cake”

The “Startup Exclusion Cake”

The “Glass Ceiling Double Cake”

(Which shows the inequality in senior management positions compared to mid management level positions)

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