We all are very well aware of Facebook’s popularity as a marketing tool. It is one of the best platforms to reach out to your audience at absolutely no-cost. TabJuice is one such social commerce application that allows you to set up a store on Facebook even if you do not have any programming knowledge…

Social Commerce Psychology of Shoppers.

From TabJuice: “When you combine the power of the mind and the force of social shopping, you have a mighty confabulation of social rules and subconscious needs. Together, these things play into the psychology of social commerce. Psychologists have defined six universal heuristics or learning methods that have been seen in shoppers and are now being seen in social commerce.”

Aaron Lee on iStrategy blog discusses this infographic and added some tips on how these principles might be applied.