swiss brand

anonymous asked:

ooooh my god i love ur headcanons so much!!! any possibility of some chub thomas in winter being fluffy with his bf (thats a lot to ask m'sorry) either ham or mads, whichever you like



  • Turns into an introvert (he’s already semi-introverted to begin with) but now he’s always home. Reading and drinking hot cocoa like its water
  • Like he has packets of that Swiss brand filling up his trashcan, and its not regular cocoa its got the works of whipped cream and marshmallow fluff (Like gramma makes it) 
  • He visits home during the winter because fuck that Northern snow
  • His siblings tease him about his weight gain because Thomas has always been the tall and delicate sort of boy growing up
  • If he’s dating Mads they wear matching sweaters, cute couply sweaters 
  • Mads enables his winter habits, they cozy up and fluff up together
  • If he’s dating Ham its constant ass grabbing “nice~” comments
  • Ham finds winter Thomas really cute, they silently read books side by side, holding hands not speaking for once. 
  • Its the only time they aren’t yapping
  • Ham drinks Mocha though, he can’t just do sugar, its gotta have caffeine 
K-Swiss looks to appeal to younger generation with DNCE

K-Swiss is looking to boost its brand among a younger generation with the signing on of DNCE as global brand ambassadors.The band’s members — Joe Jonas, Cole Whittle, JinJoo Lee and Jack Lawless — have been shot for their initial campaign with the Los Angeles brand that’s set to launch this week.

It’s good timing with the tide having turned to a focus on Nineties brands and logos. K-Swiss hopes to ride that wave banking on nostalgia along with new retail partners, such as Journeys, to put the brand in front of customers in Generation Z and those skewing on the younger end of the Millennial cohort.

“This is definitely about bringing new people into the brand. We saw some of our biggest times in the Nineties. We definitely know a lot of people from that era know K-Swiss, but when it comes to younger people they don’t know,” said Patrick Buchanan, K-Swiss Global Brands global marketing director. “I think that we’re definitely using these new partnerships with accounts like Footaction and Shoe Palace and Journeys to be able to introduce K-Swiss to customers and it’s the same strategy with DNCE.”

The members of DNCE were shot in retro tennis apparel along with K-Swiss classic styles plus new designs expected to become available for sale at a later date. The campaign will be mostly digital in addition to in-store marketing.

“Everything retro is making a comeback and I felt like it was really interesting for DNCE to be taking on this retro tennis vibe,” Buchanan said. “They’re a band that has a lot of energy and every member brings a unique perspective. That’s the beauty of working with several people. We’re able to really talk to that younger customer in a way that we hadn’t before.”

The members of DNCE also designed their own K-Swiss shoe, with the designs slated for release some time in the first quarter.

For K-Swiss, there’s been plenty of activity in more recent months as the company’s looked to pivot to what Buchanan called K-Swiss 2.0. Last year former K-Swiss Global Brands chief marketing officer Barney Waters was made president of the K-Swiss brand. In February, the company moved from Westlake Village to downtown Los Angeles and since then has been refining its focus and positioning in the market, Buchanan said.

“We have this entrepreneur positioning,” Buchanan said. “Brands like Nike and Under Armour are [geared toward] sports and Puma and Adidas they have all the celebrities [in marketing] and so when it comes to K-Swiss we’re really doubling down with entrepreneurs and young go-getters.”

A separate campaign launching this month will feature four entrepreneurs in their 20s and early 30s. The point, Buchanan explained, is again to focus on the Millennial and Generation Z customers.

“When I was growing up or when my parents were growing, kids dreamed of being basketball players or celebrities,” he said. “But the new generation, they’re looking to be business owners and to be the boss and to create something of their own.”

Source: Los Angeles Times

100 questions for Swiss people
  • 1: Which canton are you from?
  • 2: Do you identify yourself with the canton you are from?
  • 3: When you tell foreign people where you are from, what do you say to them?
  • 4: When you tell people from Switzerland where you are from, what do you tell them?
  • 5: If you had the opportunity to move to another canton, where would you go, and why, or would you stay where you live now, and why?
  • 6: What's your favourite dialect?
  • 7: What's your least favourite dialect?
  • 8: What do you consider to be the dialect easiest to understand for Germans?
  • 9: What so you consider to be the dialect most difficult to understand, and why?
  • 10: How would you describe your dialect?
  • 11: Do people sometimes mistake you for being from a different canton, and if yes, from where?
  • 12: Are you angry about it?
  • 13: Do stereotypes people have about Swiss people apply to you?
  • 14: What's the stereotype people have about Swiss people that applies most to you?
  • 15: What's the stereotype people have about Swiss people that applies least to you?
  • 16: Are there any 'cantonal' stereotypes that apply to you? If yes, which ones?
  • 17: What's your favourite Swiss tradition?
  • 18: What's your least favourite Swiss tradition?
  • 19: Do you celebrate the first of August?
  • 20: Do you celebrate any local traditions?
  • 21: What tradition do you consider the most ridiculous?
  • 22: Do you think traditions are important for Switzerland, why or why not?
  • 23: Who is your favourite Swiss musician?
  • 24: Who is your least favourite Swiss musician?
  • 25: What is your favourite Swiss band?
  • 26: Bligg or Stress?
  • 27: Züri West or Plüsch?
  • 28: 77 Bombay Street. Yay or Nay?
  • 29: What do you think of DJ Bobo?
  • 30: What about Gölä?
  • 31: Do you like songs which include yodeling?
  • 32: If yes, what's your favourite song?
  • 33: Can you yodel?
  • 34: Who do you consider the best
  • known Swiss musician/band internationally?
  • 35: Who do you consider the best known Swiss musician/band nationally?
  • 36: Your favourite song made by a Swiss musician/band?
  • 37: Your least favourite song made by a Swiss musician/band?
  • 38: An underated Swiss band or musician?
  • 39: An overrated Swiss band or musician?
  • 40: Do you prefer listening to music with lyrics in Swiss German or English?
  • 41: Who is your favourite Swiss athlete?
  • 42: FCB, YB or FCZ?
  • 43: Which athletes can Switzerland be most proud of in your opinion?
  • 44: Who do you think is the best Swiss athlete?
  • 45: If you watch the olympics, are you proud of being Swiss? Why or why not?
  • 46: Do you only watch matches or competitions when a Swiss athlete or team plays or competes?
  • 47: Which athletes make you proud to be Swiss?
  • 48: What's your favourite Swiss movie?
  • 49: What's your least favourite Swiss movie?
  • 50: Who's your favourite actor or actress from Switzerland, acting in Swiss movies?
  • 51: Did you watch Pingu when you were younger?
  • 52: Do you like Pingu?
  • 53: If you could redo any Swiss movie, which would you choose, and what aspects would you change?
  • 54: Which is your favourite traditional Swiss dish?
  • 55: Your least favourite?
  • 56: If you could change the name of a Swiss dish, which one would you pick and how would you call it?
  • 57: If you could pick any dish and make it the new national dish which would have to be eaten every 1st of August, which would you take?
  • 58: Emmentaler. Yay or nay?
  • 59: Swiss cheese, or cheese from other countries?
  • 60: Your favourite Swiss cheese brand?
  • 61: How high is you monthly consumption of chocolate?
  • 62: Cailler, Frey or Lindt?
  • 63: Swiss chocolate or are you a traitor (just kidding)?
  • 64: Your favourite Swiss chocolate brand?
  • 65: Black, white or milk chocolate?
  • 66: Do you like filled chocolate? If yes, what is your favourite filling?
  • 67: Do you like chocolate with alcohol
  • 68: Which party do you think alligns the best with your views?
  • 69: Are you politically involved?
  • 70: What do you think about the people which are in the federal council at the moment?
  • 71: If you could start an initiative right now, what would it be about?
  • 72: If you had your own party, what would your party motto be?
  • 73: If you had your own party, what would your party platform be?
  • 74: Which Swiss politician would you love to spit into the face?
  • 75: Do you like Michelline Calmy-Rays haircut?
  • 76: Would you run for office if someone gave you the option, and pays for everything?
  • 77: Would you swap bodies with Christoph Blocher for a day?
  • 78: Who is your favourite Christoph?
  • 79: Do you like the form of Democracy we have?
  • 80: Do you think an other for of governement would be better?
  • 81: Can you name all 7 federal councillors without looking them up?
  • 82: Do you vote, or plan to vote everytime?
  • 83: Do you think that voting should become mandiatory?
  • 84: Do you think that Switzerland is endangered by immigrants?
  • 85: Do you think that immigrants are important for Switzerland?
  • 86: Do you like to go hiking?
  • 87: Have you ever beenattacked by a cow?
  • 88: Do you prefer going to on vacation in Switzerland or somewhere else and why?
  • 89: Do you support Swiss tourism regularly?
  • 90: Skiing or snowboarding?
  • 91: In which part of Switzerland do you like to go to vacations the most?
  • 92: What's in your opinion the most beautiful place in Switzerland?
  • 93: How many cantons have you visited?
  • 94: Do you get easily annoyed by tourists?
  • 95: Can you imagine to visit the town/city you live in to be interresting for tourists?
  • 96: How many languages do you speak?
  • 97: If you could, what national language would you make mandiatory for everyone to learn?
  • 98: Do you think that it's important to learn an other national language, or do you think that English is enough, and why?
  • 99: Do you consider Swiss German a different language than German, and why or why not?
  • 100: If you had to separate Switzerland in two parts and you'd have to draw one line as a border on a map, where would you put it?

Ovomaltine is a traditional swiss chocolate drink powder.

Apart from the traditional powder, the company also sells:

- A more “chocolate-y” powder.

- The drink itself

- Ovomaltine flavored corn flakes

- A bread spread

- Pastry

- Ovomaltine flavored muesli (swiss cereal)

- Various kinds of biscuits

- Icecream

- Various kinds of chocolate bars

So in short, it’s everywhere.


Interview in this week’s Grazia Italia - Translation (by me - send me an ask for any correction):


He’s won the Oscar as a scientist and he will try again playing the first transgender in history, after switching to the Harry Potter saga. Report of a dinner in London with actor Eddie Redmayne, where Grazia’s journalist has also met his friends and wife Hannah. And has discovered a gentleman ready to describe himself “a novice husband”.

It doesn’t matter how many actors, pop stars, ministers you’ve already interviewed: when you meet an Academy Award winner, and then you go to dinner with him, there’s a lot of excitement. And even more when you know he will star in the next film from the Harry Potter saga.
When you’re standing in front of Eddie Redmayne though, you’re not the one blushing, shaking and playing with the buttons on your jacket: it’s him.
Eddie’s like that: incredibly true and greatly skilled to play the roles he’s given (his performance in The Theory of Everything, where he plays the cosmologist Stephen Hawking, has shocked even the scientist), but in reality he looks very sensitive, almost unprotected.
I meet him in London, at the dinner Omega has dedicated to him: he’s the new ambassador of the famous brand of Swiss watches.
Next to colleagues like George Clooney and Nicole Kidman he doesn’t make a bad impression at all.
He arrives with his wife, Hannah. They’ve been friends for over 10 years, but they married 6 months ago. She has her right arm plastered. The reason? Very chic: she’s fallen off a horse. I ask her how she managed to wear that tight Alexander McQueen dress: “Simple: sleeves are stretchy”.
Eddie Redmayne is very dapper in jacket and trousers. He’s 33, but he looks younger thanks to his perfect features, sharp though gentle, with something delicate.
These features enabled him to face a difficult challenge: he’s been chosen to star in the film The Danish Girl (released at the end of this year), story of the Danish artist Einar Wegener, one of the first men in the 20s to be submitted to an operation to change sex.
At dinner, between a glass of Riesling and the foie gras and the lamb (left almost untouched), he jokes with friend Dan Stevens (the blonde Matthew Crawley of Downton Abbey, who’s just finished filming a thriller with John Travolta and is currently on the set of Beauty and the Beast). Then he turns to me. And I immediately notice that he has a very British humour, but he’s very quiet, a little shy. He looks like he’s unwilling to be the focus of the attention.

How does it feel to be chosen to play the wizard and zoologist Newt Scamander in the new film from the Harry Potter saga Fantastic Beasts and Where to Find Them?
I’m a big fan of J.K. Rowling. I’ve read all of her books and I’m looking forward to beginning the shooting. I think it’ll be fun.
From now on, you’re the ambassador of Omega watches: how do you manage your time?
I’m always on time. On the contrary, I’m always afraid to be late. The night I won the Oscar, I left the hotel so early that there was no one there: I waited for two hours wandering around Beverly Hills. My dream is a scheduled life. My wife teases me, because working in the cinema means, on the contrary, being flexible. On the set I wake up at 5am and I have a monastic lifestyle. But if I had more time for me, I’d address it to painting and playing the piano, that I love very much.
People say you’re a perfectionist.
On the set it’s like there’s a part of me looking from the outside, judging me. Being so critical to yourself could be a defect.
How do you see yourself in ten years?
I’ve never set great objectives in my life. Even the Oscar has been a shock for me. I only wanted to be an actor and to tell interesting stories. And try to keep my job.
Your life looks like a fairytale: you were raised in Chelsea, one of the richest areas in London, studied at Eton, the most prestigious college, graduated at Cambridge, reached success in cinema and love. Nothing wrong?
I’m lucky and privileged. But in everyone’s life there are ups and downs. Even in mine.
You’re also an icon of elegance (he’s even modelled for Burberry). In your opinion, when can we say a woman has a sense of style?
When the dress doesn’t prevail on the woman, but the woman understands the dress.
We know so much about Eddie Redmayne the actor. And as a husband?
Very romantic. And a beginner: we’ve been married for only six months. But Hannah has been my rock for a long time. When I’m not working, I like to cook for her. I’m not good, but it’s great for her to find everything ready when she comes home (she’s an antiques dealer - editor’s note). When I’m filming, on the contrary, I’m a rather useless husband.

Eddie enjoys his dessert: a very British cheesecake. And after a chat with Dan Stevens and Chiwetel Ejiofor, star of 12 Years a Slave, sit next to him, he approaches his wife. He says to her, with love: “Shall we, my love?”, speaking an English that seems to come from ancient times, like a gentleman.

Side effects of the intake of Ricola are:

- Being punctual
- Getting stressed out by people that arent punctual
- Being obsessed with money
- Spending months alone in the mountains with cows
- Trying to make cheese yourself
- The body refusing to take up any non-Swiss cheese
- Breaking down in the supermarket if the chocolate aisle isnt big enought
- Always staying neutral on any topic
- Randomly attacking people with halbards
- Exessive consumption can lead to diarrhea

Ricola. Not even once.