I started a custom clothing company in January. In my 6 years working for other companies there was always a client who would grab the fabric and look at it really close like they were trying to find Waldo.

So, when I wanted to open my own shop I found a brass cartography loop to be able to get a close up shot of my swatches.

Then it turned into a weekly Instagram post a la #swatchoftheweek

Follow @blvdier and check ‘em out.

Swatch of the Week • this heathered herringbone is comprised of 85% wool and 15% silk, with the latter lending a smoother and more rigid hand to the fabric. While named for the chevron look of a herring’s skeleton, Loro Piana's® skilled millworkers make a lovely textured fabric that’s on a level of its own. #wool #swatchoftheweek #herringbone

Swatch of the Week • reminiscent of a tattersall, this English plaid works great as a jacket paired with jeans or charcoal trousers. This is a sturdy fabric at 12oz, so a half lined, soft shouldered construction will keep you from overheating and allow the fabric to show itself off. #swatchoftheweek #fabric #plaid