I started a custom clothing company in January. In my 6 years working for other companies there was always a client who would grab the fabric and look at it really close like they were trying to find Waldo.

So, when I wanted to open my own shop I found a brass cartography loop to be able to get a close up shot of my swatches.

Then it turned into a weekly Instagram post a la #swatchoftheweek

Follow @blvdier and check ‘em out.