swagger magazine

“I auditioned for Thor, and I didn’t get called back. I was intimidated by the director, Kenneth Branagh—to me, he is Shakespeare. My brother, Liam, was luckier. He was one of the final five guys up for the part, but none of them were quite right. My manager said, ‘If you liked Liam, maybe you’ll also like his older brother.’ This time, I was pissed off. I didn’t care about Shakespeare anymore; swagger got me the part.”

- Chris Hemsworth photographed by Juergen Teller for W Magazine (Feb 2014)

A another set of “Dapper Rebels of Watts” in Los Angeles, 1966. Photography by Bill Ray courtesy of Life Magazine. 

Multiple American news outlets cover the release of ‘DOCTOR PEPPER’!

IDOLATOR: “The tune is a wild one, as it features clanky synths, a heavy bassline and popping mouth effects. CL kicks off the track with a bouncy and ultra-swaggy flow, while Riff Riff brings his fried chicken-and-waffles Souther vibe to the track. As for OG Maco? His warbly flow adds a trap element that is a nice finishing touch.”

Paper Magazine: “Quite literally a nonsensical pop (ha, get it?) jam, “Doctor Pepper” may not say a lot lyrically, but is so infectious, you find yourself not caring. A verifiable sugar rush of trap-tasting Atlanta rap, CL’s vehement spit is definitely a big surprise — though it really shouldn’t be considering how versatile 2NE1’s music has always been, cherry-picking elements of popular styles from that range from reggae to R&B.”

XXL Magazine: “The record certainly leans to the Zone 6 side, with CL doing a pitch-perfect impression of urban radio’s biggest pop stars. Though the neon icon predictably pulls together unlikely pairs like Tony Danza and Colonel Sanders, it’s Maco who stars, proving yet again that “U Guessed It” was just one of the many styles he’s mastered. Where most cuts like “Doctor Pepper” serve as grand gestures rather than workable records, this should get plenty of play all summer, on both sides of the Pacific.”

BREATHEHEAVY: “The track is a promising debut for CL, who’s hyped vocal performance sounds brilliant against the harsh tone from Riff Raff and OG Maco. Perhaps she should get stood up more often?”

Billboard Magazine: “The swaggering, Atlanta-style rap cut was produced by Diplo and sees CL handling the catchy chorus while spitting bars alongside Riff Raff and OG Maco. For CL’s part, in style there’s a little bit of Rihanna, a little Miley, but the 2NE1 star more than holds her own, setting up even more intrigue for what she’s preparing for her solo album.”

Hot New Hip Hop: “An infectious, EDM-tinged banger, this track is led by warped, spacey bass and a hypnotic chant of its title.”

MissInfo: “K-Pop sensation CL is working on an English album for U.S. audiences. On a racy new cut, “Doctor Peper,” she knocked out with Diplo — almost by mistake — the South Korean star busts out some flow that fits right it in with the trap-dance sound. Lately, she’s been in the studio with Diplo and few other notable names, so expect some other big records to be coming out very soon.”

SPIN Magazine: “the track clangs and careens around wildly, anchored firmly by CL’s impassioned rapping.“

Noisey Magazine: “It’s really easy to see why CL has made such a dominant entrance into American music; she keeps up with no problem against Maco and Jody Highroller. Despite the seemingly goofy pairing and a beat sounding like Lavender Town’s music from Pokemon Red, the song is really sweet.”

Radio.com: “If Diplo, OG Maco, and Riff Raff have anything in common, it’s that they’ve all proven how the most basic form of repetition can make a song. Add CL to the mix and you have a pop banger.Prepped for K-Pop star CL’s debut English language album, the song is straight swagger with an irresistibly bubbling beat.”

Complex Magazine: “Rising K-Pop star CL just released her new posse cut, “Dr. Pepper,” with Diplo​, RiFF RAFF, and OG Maco​, and the potential turn up anthem comes just in time for the summer. Behind the electronic-trap production, CL delivers a memorable and catchy hook that transitions into her solid verse that more than keeps up with Jody and Maco on the track.”

Strereogum: “The pops and fizzes on the track are reminiscent of Sophie — that time in the studio working with him on “Bitch, I’m Madonna” seems to have rubbed off — but the beat is straight dirty Atlanta rap, given some legitimacy with a verse from OG Maco. Riff Raff also adds a verse, but both of them mostly serve as window dressing to keep the beat rolling until CL can come through again and set everything on fire. Her voice is a malleable thing — here, it’s mostly menacing, but occasionally she’ll take on the sugary sweetness of the titular drink, betraying her training as a K-pop star. This is the kind of song that most singer’s would kill for, and CL knows it and takes advantage.”

Fuse TV: “At times, the 2NE1 rapper sounds a bit like Rihanna (in the best way possible) as she moans about ignoring calls and her jet-setting lifestyle.Famous for her intense rap style, fans might be shocked to hear CL sounding so chill here. Don’t forget that top MCs like Nicki Minaj experimented with a slew of different styles and genres before breaking big. We think CL’s testing out the waters before coming hard with a huge single next month.”