sustainability leadership

Successful Entrepreneurs Do Six Things When Their Business Is In A Rut

Starting a business can be difficult, but sustaining and growing a business is an entirely different effort. When your business is in a rut, and you begin to sense that you are losing ground and growth momentum because you are not paying close enough attention to the details, the following six actions will serve you well as an entrepreneur – and get you back on track:

1. Critically evaluate your existing products/services.

2. Apply strategic focus.

3. Market to the right clients.

4. Be a better business person.

5. Build strong strategic partners.

One more tip for entrepreneurs.

I remember reading a Star Trek magazine when I was eleven or twelve. It was a special issue, “the women of Star Trek.” It had Kate Mulgrew, Jeri Ryan, and Roxann Dawson on the cover, and inside, it profiled almost every actress who had ever held more than a bit part in the Trekkie universe. I read it cover-to-cover dozens of times and one argument stuck with me, at first because as a child I believed it, and later, because I could not.

My magazine argued that the three decades between Star Trek’s premiere in 1966 and Star Trek: Voyager’s premiere in 1995 were necessary to make the franchise “ready” for a woman captain to lead a series of her own — That from the original series to The Next Generation to Deep Space Nine to Voyager, with all of the films in-between, it was necessary to gradually, tentatively, slowly approach overt, sustained women leadership, beginning with Christopher Pike’s first officer (who was initially conceived as a woman, but on whom Roddenberry was forced to compromise, instead using an alien — Spock — to demonstrate that “Otherness”) through the “hard” (Denise Crosby, Michelle Forbes) and “soft” (Marina Sirtis, Gates Mcfadden) tertiary women of TNG and the seconds-in-command (Nana Visitor, Terry Farrell) of DS9, and ending at last with Mulgrew’s captaincy on Voyager.


I use the word “ending” intentionally, because rather than an ascendancy — women established in their rightful place — Mulgrew and her colleagues, through no fault of their own, stood at the top of a wheel on a downward turn. Post-Voyager, from Enterprise onward, Star Trek has relied more and more on women in their underwear than women in the captain’s chair. One step forward, two steps back.

Prince William, Duke of Cambridge, arrives for his first day to study Agricultural Management alongside Sir Leszek Borysiewicz, Vice Chancellor University of Cambridge (L), Polly Coutice, Director of Cambridge Programme Sustainability Leadership, Master of St John’s Professor Christopher Dobson ® at St John’s College, Cambridge University. Prince William will learn about the issues facing the UK’s rural communities and the farming industry during the 10 week course. The studies will give him a grounding for his future role running the Duchy of Cornwall, a portfolio of land, property and investments he will inherit from his father the Prince of Wales | January 7, 2014