supernova pr

[PR_SS] Supernova Buns&Bang

Hello everyone! Yesterday i mash up 2 base game hair, and i love how it’s look so i want everyone to have it!! First time i do this!!! I thinks i going to convert to toddlers!!! And create more hairs!

Info:

  • 18 base game texture colors
  • Test in game
  • No glitch or other errors
  • Female and Male 
  • Custom thumbnail (for female)
  • Recoloring allowed but not include the mesh!!
  • Download here!

If something wrong, please send me a message :D If you use tag me #PR_Supernovasims or mysims4screenshots and i will like it and reblog the pictures!!!! 

Originally posted by fallontonightgifs

10 Ways to be Invaluable to Your PR Firm

 

The public relations industry is enjoying something of a renaissance in recent years, because social media is all about engagement, and engagement has always been the lifeblood of solid PR pros.

It’s what we do, whether it’s building relationships with print media, bloggers, or influencers on various social media channels. In short, it’s a great time to be in PR and an even better time for public relations folks to become indispensable at their respective agencies.

Here’s what I look for when hiring PR staff, whether they be junior folks looking to cut their teeth or seasoned pros hoping to make their mark at a new firm:

1. Know how to employ modern communications tools. Beyond that, be able to explain the value of these tools to others, including colleagues and clients. Become an expert with monitoring and measurement tools, and develop a talent for communicating the results.

2. Be one of your PR firm’s best, most reliable writers. Be the person others look to for help in crafting a meaningful pitch or a pithy post for Facebook or Twitter. A PR pro who can write the lights out can generally go far in this business, provided he/she plays well with others. So…

3. Play well with others. Credit your peers for work well done. Do not attempt to climb over the backs of others to get up the next rung of the ladder. Earn it by being aggressive, smart, and loyal.

4. Be loyal. Don’t be the PR person who drifts from agency to agency chasing dollars or titles. Instead, show your employer that their business is your business, and your gumption and loyalty will be rewarded.

5. Become a brainstorming, strategizing machine. Be the person every team wants in the room for creative conjuring. Practice stretching your mind with brain games and innovative thinking. Watch how the best at your agency unlock the creative process, and then develop your own style.

6. Have your own unique work style, but be comfortable within the agency parameters and know when to flex your individuality to the benefit of clients and/or teammates. Nobody wants to hire a robot; we just want folks to execute like a well-oiled machine.

7. Have a sense of humor in times of adversity. Be comfortable laughing at yourself when times get tough. Your co-workers will sense whether you’re out of control or simply set back momentarily, and the ability to smile through the pain separates the goods from the greats.

8. Turn challenges into opportunities. Speaking of “the greats,” the best people in any business do just that. They don’t spiral into an abyss of complaints and despair. They are solvers. They provide solutions. And they aren’t afraid to fail.

9. Don’t be afraid to fail. If you do fail, do so quickly and then brush yourself off and try something new. Your clients aren’t paying you for the status quo; they want you to improve their revenue. That requires being smart and bold.

10. Be bold—but smart. Bring big ideas to the table, but always make sure they’re grounded in business fundamentals. Have a rationale that you can sell, and make sure you actually believe it can work. Hit a few home runs with smart ideas, and—trust me—your boss and team will covet you.

That’s my roundup of ways to be invaluable at your PR agency. What’d I miss? 

10 Things Journalists and PRs Hate About Each Other

If you’ve been in the industry for any amount of time at all, you know that some PRs and journalists get along as well as cats and dogs. This isn’t always the case, but the truth is most journalists and PRs have at least a few pet peeves concerning each another.

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That’s why we’ve come up with this list of 10 things journalists and PRs hate about each another – 5 for each side. Enjoy and add your own by leaving a comment!

5 Things Journalists Hate about PRs

1. You don’t respect their time – Journalists have this thing called deadlines. And guess what? Those deadlines aren’t flexible, and they certainly aren’t going to get met if you try to talk their ear off on the phone. When speaking with journalists, get to the point, and if they tell you now isn’t a good time to talk, be respectful of that and try to schedule another time for your chat.

2. You send poorly written, spammy press releases – If you had to guess, how many press releases do you think are sent out each day that are actually well written and useful? I suspect it’s probably less than 10%. Don’t believe me? Just go read any online news wire. Yikes!

3. You’re difficult to contact – Your company’s PR contact needs to be easy to contact. Contact info should always be on every press release you send out, and it should also be somewhere on your website. And when the journalist actually tries to get in touch with the PR guy, he should be able to do so easily.

4. You send stories completely irrelevant to what they cover – Don’t just send out your press release to every journalist on your email list. That’s an easy way to make a lot of people hate you. You need to have your email list segmented according to the type of stories the reporters cover. This helps you make more targeted pitches so you can get the best results.

5. You don’t know when to take ‘no’ for an answer–There’s something to be said for perseverance, but there’s also something bad to be said for people who don’t know when no means no.

5 Things PRs Hate about Journalists

1. Their constant indecision – Indecision seems to be a part of the news industry. Editors agree to publish a story, then change their mind, then change their mind yet again, and change it back one more time just for good measure. It’s understandable, but it’s also incredibly annoying.

2. They don’t always ask for a comment before running a story – Assuming you’re readily available, it’s always frustrating to come across stories about sensitive subjects that reporters never asked for your comment or position on. Or just as bad is when they wait until the very last minute to call you, forcing you to resort to the “no comment” because you didn’t have opportunity to prepare.

3. They sometimes show up to interviews unprepared – At the very least, journalists need to know the basics about the person they’re interviewing. Showing up unprepared is flat out unprofessional and disrespectful. That’s all there is to it.

4. They have the story written in their mind before checking the facts – There are a few reporters out there who already know the angle they’re going to take with a story before they’ve even bothered getting the facts. They have the shocking headline written in their mind, and they won’t let anything get in their way of writing that story.

5. They blindly hate all PRs – Some journalists think all PRs are bad PRs. They think the PR guy is the devil that’s just there to manipulate the facts or keep them from getting the real story.

If you’re a journalist, are there any other things about PRs that get on your nerves? If you’re a PR, what are some things journalists do that make you mad? Share your pet peeves by leaving a comment.

Five Writing Tips that Can Double Your Salary

It is impossible to overstate how much we rely on written words to get what we want. Are you making your writing as powerful as possible?

By improving your writing, you will change the arc of your career. You can literally double or triple your salary, because effective leaders get paid much more than “muddled thinkers.”

Your first reaction may be to doubt my salary claim, but let’s start with your resume. A well-written one can be the difference between a big job and a dead-end one. Now consider what you do for a living… effective writing can make a huge difference. For example, a researcher who can write effectively might get five or even ten times as many grants over the course of her career.

If you are an up-and-coming leader, the ability to use words to motivate others can easily double your rate of advancement. We all know people who are obviously intelligent, but just can’t seem to consistently offer a series of actionable recommendations. Such people aren’t worth nearly as much as their colleagues who communicate with clarity.

Print out this “business writing cheat sheet” and use it whenever you have to create a powerful document… even if it is just a short email:

1.) Have a repeatable message. Most of the stuff you read has no clear message, which makes it nearly impossible to repeat. In our digital age, being easily repeated is the difference between fame and forgotten.

To give you one example, search engines put clear and focused pieces much higher than random and rambling ones; this fact impacts all business writing, even pieces that will never be posted online.

Creating repeatable messages is one thing it takes to deliver on the premise of my headline. In most companies, it takes more than one person’s agreement to double your salary. The people who control your fate must be able to easily grasp both your messages as well as the value you add.

Ask yourself: why am I writing this piece? What do I want the reader to learn? Even more importantly, what do I want the reader to do after reading what I wrote?

2.) Know your audience. If you write everything in the same style, you are - sorry - an ineffective writer. You must adapt your style and approach to match the needs of the people you wish to influence.

The odds are that your boss doesn’t think like your subordinates, or your friends. The people in Accounting don’t think like the people in Marketing.

Some of us like facts and figures, others crave stories.To get a message into someone’s brain, you have to package it in a form they can process. For some people, that means using 100 words or less; for others, it means including three pages of support materials.

Ask yourself: who is going to read this, and how do they think? To get a clue, re-read anything they have sent to you.

3.) Be powerful, not passive. Powerful professionals DO things; they don’t sit passively while others take action. But huge numbers of professionals write in the passive tense, like this:

After careful consideration, our department’s new operating policy was approved this morning by the management team.

What a lousy way to try to get others excited. Far better to write:

We just created five simple principles to make daily life in our department easier and simpler.

Whenever you write, show people how and why to take action. Demonstrate that you are doing the same. Empower others. Get them moving ahead.

4.) Use examples. Without examples, your words are little more than abstract thoughts, and most people ignore abstract thoughts. There are good reasons for this; we all have daily pressures, and if you don’t know how to implement an idea, it isn’t useful to you.

Examples show readers how to implement your ideas.

If you are suggesting that your boss approve a new expense, tell him or her why the expense is such a good investment and give examples of how it will support your group’s goals.

Every year in my town, the Board of Education fights for more money from the Board of Finance. And every year, concerned parents stand up and give heartfelt examples of how children will be hurt if the school budget is cut. Such stories don’t always work, but without them our school budget would be much smaller than it is today.

5.) Use more pictures and fewer words. There’s a reason why nearly every LinkedIn article starts with an image; more people read articles with images.

The same is true for nearly every document. Some people think in pictures, others in words. If you fail to include pictures, you will fail to reach some people. Plus, you can use images to draw attention to your key points.

Just as importantly, don’t waste words. In fact, you might want to write “don’t waste words” right above the screen on all your digital devices. I’m serious. Only use as many words as is necessary to get your point across clearly, and no more.

Bonus tip… write at least three drafts! People hate this tip, but the hard reality is that you need to rewrite your first draft, and to keep rewriting until you’ve accomplished all five of these tips.

I write at least three drafts of everything, even emails. When I violate this principle, I regret it. By regret, I mean: years ago, not rewriting cost me a raise, it cost me more than one client, and it cost me some friends.

Rewriting doesn’t require hours of time. You can rewrite a short email in two minutes. Don’t skip this step! The more you polish your words, the higher your career will soar.