Supreme have worked with photographer David Sims on an exclusive project documenting their team riders Tyshawn Jones, Sage Elsesser, Sean Pablo and Aidan Mackey, and will be releasing this as a hardcover book. Shot in New York, the images take in a range of set-ups, both on location and in the studio, steering away from typical skate photography to offer a unique take on American youth.
David Sims was central to an insurgent moment in fashion photography in the early nineties. Alongside Juergen Teller, Corinne Day and Wolfgang Tillmans, he helped define a new soulfulness in fashion imagery. Stripping back the glamour and luxury of the supermodel era, through their filter, photography began to shift towards a renewed honesty with direct and raw images.
Sims became an influential voice in fashion working on campaigns and projects with Raf Simons, Calvin Klein, Helmut Lang, Prada and Yohji Yamamoto. His editorial work saw him deliver seminal magazine covers capturing two icons who shaped the nineties, with Kurt Cobain in The Face (September 1993), and Kate Moss for i-D (February 1996).
Moving away from his minimal earlier style, recently his work for Arena Homme+ magazine has taken on a more nebulous palette, enriching this with a lo-fi approach which further adds to his powerful ongoing vision.
I really enjoy the performance aspect of it. Which is why I would have loved to have been working back in the supermodel era: the 70s, 80s and 90s. Or even been a fly on the wall then. It was such a glamorous time for models and for the industry as a whole.