MoviePass: Summer 2013 Movies To Break Box Office Record Despite A Few Flops
- variety: With just three weeks until summer movie going peters out after Labor Day weekend, observers already are calling summer 2013 the best ever at the domestic box office. But studios racked up plenty of battle scars from several big-budget flops along the way.
Yet, the combo of familiar franchises like “Iron Man 3″ and “Despicable Me 2″ and ever-increasing ticket prices look to be enough to nail a summer record.
Domestic totals are estimated at $4.15 billion through Sunday. That’s nearly 12% ahead of this time in 2011 — the previous benchmark summer when totals reached $4.4 billion through Labor Day. Midsummer admissions also were on track for a record.
Despite increasing pleas for studios to take chances on original ideas and lessen their dependence on sequels, original properties beginning with Sony’s “After Earth” and “White House Down,” followed by Disney’s “The Lone Ranger,” Warner Bros.-Legendary Pictures’ “Pacific Rim” and Universal’s “R.I.P.D.,” were the ones that gravely disappointed at the box office. (Though “The Lone Ranger” was based on a radio show, the vintage character barely resonated with today’s auds.)