A friend told me she was going to LA, but not to see comedy or go hiking or anything particularly fun. She’s helping a friend move.
Which led to us joking about how LA is the city of moving, and how she hopes LA lives up to all the moving hype. So then I opened up Photoshop and made a bunch of quick, shitty fake promotional images for Los Angeles as a city where people are always moving.
Making hyper-specific goofs for one person feels great, because when you send something like this, I’m sure part of them is thinking, “No way he actually put effort into this throwaway joke.”
But that very process has led to some of my favorite goofs! I rewrote a Duolingo email because I overheard two friends talking about how they woke up to that guilt-trippy email from Duolingo. I made that joke thinking about how I wanted those two specific people to laugh and not much else, and I think that one tweet has been passed around on the internet enough to where it’s been seen over a million times now.
I think my point is, making something is more fun if you think of it as a gift more than a piece of work.