strategic communications

Why Strategic Communications?

by Kaitlyn Pezik

Looking at the term Strategic Communications may be intimidating. In reality, we all use strategies to solve problems and communicate our ideas in many aspects of our daily lives. From simple daily to decisions, such as selecting the best route or mode of travel to a specific destination- to more complex business decisions- the way we communicate our needs and develop a strategic approach plays a prominent role in determining the success of an outcome or decision.

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I hate reading lame-hearted blogger apologies about why they haven’t been blogging.  Now here I come exposing my own shame for neglecting The StratCommers.

So, here goes: I’m sorry for neglecting The StratCommers.

Fortunately, I’m a master at rationalizing, so I’ll follow the apology by saying that I deserve a Get-Out-Of-Jail-Free Card. You see, I briefly neglected The StratCommers because I’ve been  paying attention to nearly 50 real-life StratCommers.

Fall 2012-Phase I: Three classes (Strategic Communications, Integrated Marketing & Public Relations Functions and Practices) All online. Two at the grad-level. Both over-capacity. And teaching Integrated Marketing for the very first time.

Fall 2012-Phase II: Mid-terms just passed. Strategic Communications wrapped. And Examining Social Media Networks for Brand Value (ESMN4BV) started.

Fall 2012-Phase III: In late November, I’ll start Social Media: Strategies for Marketing Success, just as ESMN4BV comes to a close.

This isn’t bellyaching. Really. I might not leave the apartment for stretches of time, and that’s even more reason to grant me that Get-Out-of-Jail-Free Card.

NYT Washington: Pentagon officials disclosed Wednesday that American warplanes had continued to strike targets in Libya even after the Obama administration said the United States was stepping back from offensive missions and letting NATO take the lead…
The distinction was that these attacks were intended to incapacitate Libyan radars, antiaircraft batteries or command centers in order to protect NATO strike aircraft, and were not offensive actions against Libyan government forces threatening civilians.
Pentagon officials had to scramble Wednesday to explain the latest nuance about the American mission in Libya.

Another sad misstep in a public relations and strategic communication plan that’s been beset with miscues from the start. These were SEAD missions (suppression of enemy air defenses- pronounced “seed” or “see-yad”). They’re the equivalent of a cop drawing and firing when an assailant leaps out of the bushes with a gun drawn. Nobody ever characterizes the cop’s actions as “offensive” or “attacks”. Somewhere in the depths of the administration, the language just wasn’t thought out well enough to make sure the civilians understood what the military were doing, and why.

(Read more at NYT)


Hi! I’m Cole, they/them pronouns preferred. I’m 20 years old and I live in Kansas. Currently attending college, double majoring in Business Management and Strategic Communications with a minor in French.

I enjoy going to concerts, watching Netflix, sleeping, and traveling.
snap & kik: nicoli1509

Hope to hear from some of you lovely ladies soon😊

Women in Film Adds Six to 2017 Board of Directors

Women in Film has elected four new members to its Board of Directors, The Hollywood Reporter has learned. In addition, TriStar Pictures president Hannah Minghella and UTA partner and Independent Film Group head Rena Ronson have rejoined the board of the non-profit organization.

The new board members are:

Bela Bajaria, who became Netflix’s vp content in November after spending five years as president of Universal Television;

Terry Curtin, who became DreamWorks Animation’s global head of theatrical publicity last March. She previously ran strategic marketing and global communications at STX Entertainment;

Nisha Ganatra, whose directing credits include Brooklyn Nine-Nine, Better Things (where she also was a co-executive producer), Mr. Robot and Transparent, the latter for which she shared Emmy and PGA nominations as part of the producing team;

and Laura W. Gordon, whose Encino-based business management firm Gordon & Associates represents high net worth clients including award-winning entertainers, athletes and executives.

“The 2017 Women in Film board of directors is an enormously impressive group of the best and brightest people in Hollywood devoted to sustainable progress in the intersection between gender and media,” said Welle Entertainment founder Cathy Schulman, entering her third terms as president of the board.

She added: “These industry experts will be invaluable in guiding WIF’s continuing commitment to next-generation thinking, including the newly launched ReFrame, a joint initiative with Sundance Institute, as well as ongoing WIF programs that provide strategic career support, enable artistic expression and elevate the conversation about inclusiveness.”

Reframe is a coalition of 50 top industry members that works to produce concrete and sustainable change toward gender parity in Hollywood’s executive and filmmaking ranks.

Courtesy Photos

Read more: Paul Feig, Nina Jacobson and 50 A-Listers Reveal New Campaign to Tackle Hollywood Gender Inequality (Exclusive)

New watchdog report sheds light on Customs social-media screenings
The government isn’t doing a good job of checking in on its social media screening projects, according to a new report from the Department of Homeland Security’s Inspector General. One of the projects named in the report ran social media handles collected by Customs and Immigration Services through a system developed by DARPA, described as a “social media screening platform.” The name and details of the DARPA system are redacted from the report, but it appears similar to the previously announced Social Media in Strategic Communication (SMISC) system. Read more

Abrayel, Strategic Communication, Hampton University

“My style is very much inspired by high fashion. I am addicted to the Olsen twins and Marc Jacobs. I search for ways to look more and more chic. Luckily, it doesn’t take much! Black, white and maybe a hint of Red!”

Beginning a journey together with Tumblr

It’s hard to believe I’ve developed a career. It was unintentional at first, but became more deliberate over time.

After I graduated from Syracuse University with a bachelor’s of science in Magazine Journalism I really didn’t know how to apply what I learned.

I was fortunate in early 2000 when I was be able to join a corporate communications department. This role in corporate communications opened my eyes to the possibilities and pitfalls of strategic communications.

I’m now entering my 11th year of my career in corporate communications. It’s been a fun ride and continues to surprise and present a wide variety of challenges.

I recently took a step back and reflected on all of my experiences and realized I developed a specialty in corporate communications. A focus and aptitude for HR corporate communications.

I created this Tumblr to share my corporate communications experiences from those past 11 years and how that experience is relevant today and into the future.

I’ve been really fortunate to work at some world class organizations. During my time at TRW (now Northrop Grumman), Nextel Communications (now Sprint), Washington Gas and currently at NRECA, I have a good idea of what type of corporate communications work as well as what doesn’t.

I’m not sure what to expect in the next 10 years, but I have some great experiences to share as well as plenty of room to learn how to refine and improve my HR corporate communications skills.

Welcome to my HR Corporate Communications Tumblr. I hope you’ll be able to learn from my experiences as well as share yours.