Dedicated to the memory of Steve Jobs, Designed by Apple in California is a new photo book that chronicles two decades of gorgeous Apple design. The 450 images in the book were shot in a deliberately spare style and cover products from 1998’s iMac to 2015’s Apple Pencil. Printed on specially milled, custom-dyed paper with gilded matte silver edges and completed with a foreword by Jony Ive, this coffee table book is equal parts design porn and historical archive for all the Apple products that put the company on the map.

When you grow up you tend to get told that the world is the way it is and your life is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family life, have fun, save a little money. That’s a very limited life. Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that we’re no smarter than you. And you can change it, you can influence it…Once you learn that, you’ll never be the same again.
—  Steve Jobs 

Steve Jobs accidentally became a fashion icon by simply wearing what he thought what was comfortable. His memorable style created a new way of looking at the male uniform: function, comfort, daily convenience, rational style that made for a confident man. 

Świadomość tego, że pewnego dnia będę martwy jest jednym z najważniejszych narzędzi, jakie pomogły mi w podjęciu największych decyzji mojego życia. Prawie wszystko – zewnętrzne oczekiwania wobec ciebie, duma, strach przed wstydem lub porażką – wszystkie te rzeczy są niczym wobec śmierci. Tylko życie jest naprawdę ważne. Pamiętanie o tym, że kiedyś umrzesz jest najlepszym sposobem jaki znam na uniknięcie myślenia o tym, że masz cokolwiek do stracenia. Już teraz jesteś nagi. Nie ma powodu, dla którego nie powinieneś żyć tak, jak nakazuje ci serce
—  Steve Jobs