This was a special project back in late 2008 and my first ever co-working with one of my beloved photographer, Stanley Allan. It was a project to promote our nation to the world by interpreting 12 Indonesian heritages in visual among 4 photographers, 4 stylists, 4 makeup artists, 4 models, and 12 designers. I got paired with Stanley Allan, Adrian Suryapradipa, and Jenny Chang along with 3 designers, Priyo Oktaviano, Oscar Lawalata, and Carmanita. The themes that we need to interprets were Dayak Tribe, Gadang House, and The Funeral Procession of Tana Toraja.
For Dayak Tribe, we decided to take the essential of Dayak’s tribal that we engraved with mud around her chest, the long-stretched ears that I represent it with shawl worn as headband and gold bangles as the metal earrings. The feathers glued to the nails representing its traditional dance, and the installation with splashed painted leggings that framed the picture came as a symbol of the magic practice that still stand strong in Dayak’s culture.
In Gadang House, we took the shape of the house and recreate it through the model’s posture and shapes that created from the wardrobe. The hair created the first pointy roofs of Gadang House, while the arms position created the second pointy roofs of it. The boxiness from kimono recreate the boxy structure of the house, the mirror necklace symbolizes the front door, and the low angle long legs symbolize the stage house construction, as well as for the choice of colors of red and gold are the identity colors of Padangnese.
Last but not least, The Funeral Procession of Tana Toraja. For me personally, it was the hardest concept to be visualized reconsidering of many elements and terms in the procession. We decided to make the face as pale as a corpse and shot her inside the box as symbolized the burial hole in the wall. The horn hair and the head shot were symbolize the bull’s head that chopped off as the sacrifice for the burial ceremony. The cubes and boxes of pictures that stacked each others symbolize of one hole that stuffed more than one corpse.
VOICE OF NATION
par Stanley Allan styling, Thornandes James makeup & hair, Adrian Suryapradipa / B-MGT model, Jenny Chang / Look Inc. Dayak’s Tribe
The Funeral of Tana Toraja
PS: No, we didn’t do these in photoshop, we really made this in real installation and re-shot them as its seen in the pictures.
Sacred Nest - Fifi Firianty Bride 2010 / Harper's Bazaar Wedding Ideas Indonesia May - October 2010
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The ad published both as an advertorial and the advertisement.
Sacred Nest par Stanley Allan styling, Thornandes James makeup artist, Adrian Suryapradipa/B-MGT hair stylist, Tya H. Hoo assistant stylist, Rajasa Pramesywara model, Olga Yalanskaya/VTM
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