You release a trailer at D23. We don’t even get a single photograph of it. Only descriptions. Hype created.
You show the same trailer to everyone in SDCC. Trailer gets leaked, everyone is talking about it again. Even more hype.
Your next move: YOU RELEASE THE DAMN TRAILER TO THE PUBLIC BECAUSE WE’RE OUT HERE DYING TO SEE IT AND YOU’LL BREAK THE HYPE METER, I PROMISE WE’LL GIVE YOU A BILLION VIEWS IN AN HOUR I’LL PERSONALLY SEE TO THAT