Article Marketing for Newbies What You Need To Know
Article marketing for newbies is a process of learning what you need to do to market your articles effectively. Your goal should be to offer a benefit to your reader that is enticing enough for them to click through to your website to find out what you have to offer.
One of the first things you need to do is:
Keyword Research - This is the most important things to do before writing an article. If nobody is searching for your keywords, then they will not be reading your content. As a newbie, you cannot be choosing keywords that have far too much competition that have no chance of ranking for in the search engines. Leave that to the advanced article marketers for now. The Google Keyword Tool is a good place to start, it is free, and you should be looking for words or phrases that have reasonable traffic and low competition. Long tail keywords are even better. For example, article marketing tools is a much better keyword to rank for than article marketing. Tools are more specific, but article marketing is much too broad. Video marketing is too broad; video marketing strategies is more specific. Do you see the difference?
Article marketing for newbies also requires that you:
Use Your Keywords Wisely - Do not jam pack your articles with too many keywords because it not only can it be hard to read, but also many article directories will not accept it if it is over a certain keyword density. Keyword density is simply the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. Definitely put your keywords in your title, your description, and 3-4 times within the body of the article. This will help you to rank higher in the search engines, while still conveying the message to your readers.
This next part is also vital for newbies doing article marketing:
Link Back To Your Website In The Resource Box - You want to make absolutely sure you are putting the correct information in the resource box at the end of your article so readers will know what you want them to do next. This link should direct them back to your website. Make sure you check that these links work before submitting your article-never assume anything. Also, ensure that your readers are going to find something even better when they click on your link. So keep your website optimized with up-to-date keyword-focused content that will benefit your readers. This can help drive more traffic to your website. Do not get discouraged if your articles do not rank well at the beginning. It takes time to be considered an authority in your niche, build up traffic, and realize profits.
In summary, article marketing for newbies requires doing keyword research, using keywords wisely in your articles, and making sure your call to action links are set up correctly to lead readers back to your website. You should also have patience and be persistent. Writing articles will get much easier the more you learn, and traffic and profits will come. Keep writing and learning, and then you will no longer be a newbie to article marketing.