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Cash Money Records Starting Sports Agency

 First Jay-Z, now it’s Cash Money Records. Birdman could potentially be the new rapper turned agent according to reports;

Cash Money Records may be getting into the sports game. The famed record label–home to Lil Wayne, Drake and Nicki Minaj, to name a few–has filed a legal request to trademark the name Visionaire Sports Group, according to government records obtained by XXL. The trademark request filed October 25 covers the following: “Sports agency services, namely, management, representation and promotion of professional athletes; promoting sports competitions and/or events of others; promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with athletes; talent agencies; arranging personal appearances by persons working in the field of sport … .” The trademark is listed as owned by Cash Money Records, Inc., under the care of law firm Pryor Cashman LLP.

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Enjoy The Flight…

History of Sports Agent Industry

The sports agent industry has grown in popularity over the previous decades. This increase in attention has been garnered throughout prominent agents making blockbuster deals for athletes in addition to films and television programs such as Jerry Maguire, Any Given Sunday, and Entourage, which have interestingly depicted different perspectives of the world of an agent. But, when enough research is done, it will be discovered that the initial rise of this industry began in the 1960’s through the actions of a man named Mark McCormack.

After realizing the extent of admiration people had for athletes, McCormack concluded that these sports figures could be marketable outside of athletics and could eventually gather admirers internationally. Based on this discovery, he founded the International Management Group, now known as IMG. His first client under this company was Arnold Palmer, a now PGA hall of fame inductee. With Palmer and other well-known athletes for clientele, McCormack negotiated contracts which led to his clients receiving their highest earning potentials athletically. Additionally, he made his clients the pioneers of successfully marketing merchandise such as clothes, jewelry, and automobiles.

Do to the vision of Mark McCormack, many athletes such as Kobe Bryant, David Beckham, Serena Williams, and Derek Jeter have enjoyed being financially profitable in their athletic careers as well as through their endorsements. In today’s sports world, athletes being offered multi-million dollar endorsement deals outside of their respective sports are a common act. These actions have also made an athlete’s demand for sports agent representation mandatory in the world of athletics.

So okay, yeah, while I was on a bit of a Tumblr-cation ... [Content Advisory: Sports. Also very long.]

Besides all the other stuff in the news right now, which is all horrible and worrying and you’ve read about elsewhere, for this post I’m going to stick to the trivial-by-comparison non-lethal crisis precipitated by one man’s business decision to change his horizons and challenge himself by getting out of his comfort zone.

I didn’t think at all that Kevin Durant would re-sign with the Oklahoma City Thunder after his contract expired at the end of June. There’s plenty of discussion about this in local and national sports media, but here’s my input (because Kelly Ogle would probably sue me if I used the term “two cents.”)

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Portugal's European Championship title has impact of 609 million euros

Lisbon, July 12 (IANS) Portuguese football fans celebrating Sunday night’s first European Championship title have more than one reason to celebrate.


According to a study carried out for local financial daily Diario Economico, the trophy will have an economic impact of 609 million euros.

According to the document, the team’s victory will lead to revenue from sectors including federations, publicity agencies, hospitality, restaurants, cleaning services, newspapers, television stations, sports brands and travel agencies among others, Xinhua reported.

Portugal were crowned Champions on Sunday after beating home team France, with the breakthrough coming in the 109th minute thanks to striker Eder.

Tens of thousands of fans continued to celebrate on the streets on Monday, with the football stars touring the city in an open-roofed bus.

While the European title is good news for the Southern European country, it also comes as finance ministers in the Eurozone decide whether to apply a sanction to Portugal for missing its deficit target last year, which local politicians strongly oppose.

–IANS

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