Fandometrics In Depth: International Multi Sport Event Edition
For the last three weeks, a certain International Multi Sport Event has captured global attention. Starting with Tonga’s Pita Taufatofua’s spectacular, well-oiled entrance in the opening ceremonies and closing with Simone Biles posing for a selfie with literally everyone—here’s what it all looked like on Tumblr.
From August 3rd to August 21st, 2016, #Rio related tags were added to 8.1 million reblogs across Tumblr. And those same tags were searched almost 3 million times.
Let’s start by sport.
Even though soccer represented the most original posts tagged with sport names — 21% of all sports-related posts—gymnastics dominated the overall conversation, thanks to the #gymternet. Within the sports category, gymnastics represented:
- 41% of all searches
- 38% of all reblogs, and
- 37% of all likes
Now let’s look at athletes.
Of the hundreds of athletes competing at the International Multi Sport Event, 50 truly captured your hearts. They represented 13 different countries in 11 different sports and won a total of 66 awards made of different metals. 61% of those awards were the shiniest, and meant they were number one in the entire world. Good job!
American swimmer Michael Phelps was at the top of the heap. Of the 50 top athletes on Tumblr, he got:
- 13% of all searches
- 14% of all original posts
His success might have had something to do with his newest six medals or upcoming return to retirement, but if we’re honest, they were probably about his face.
Interestingly, gymnast Simone Biles earned the most likes and reblogs, with 14% and 15% of notes in the athletes category respectively—only slightly less impressive than five medals and a kiss from Zac Efron.
And finally, here are the top five sports on Tumblr during The Games, broken down by the most reblogged athletes in each one.