It’s your favorite time of the year again, you unearthly goblins. Halloween is the No. 1 holiday on Tumblr. On this, the second spookiest day of the year, we’re bringing you some Halloween data highlights for your creepy ghoulish souls to fawn over.
In 2017, Halloween began trending upwards as early as June. With 59% more engagements per day than all of March, April, and May put together, it marked the first time #halloween trended in the app this year.
It was a overflowing, bubbling cauldron of #halloween tag surge from there. July’s average growth was 76% over June and August had 160% growth over July. It slowed a little in September, with only 90% growth over August.
To little shock (and horror), the largest daily growth was between September 30th and October 1st (also known as the First of Halloween), with a 237% increase in overall engagement. Holy skeleton, that really is a lot.
Let’s get spooky
There are dozens of blogs that provide spookiness year round. Here are just a few we suggest:
@marylandparanormal is the spine-chilling, informative archive of the Maryland Paranormal Research team.
@kittenwitchandthebadvibes, the perfect balance of spooky and self-care. It’s full of wonderfully witchy gifs that remind you it’s okay to take a break sometimes.
For those who want to delve a little more seriously into Tumblr witch culture—a year-round celebration of positivity and wonder—there’s always #witchblr. #Crystals, #tarot, and #emoji spells are great places to start.