spoof advertising


May 3, 2017


Pat Milbery, Remington Robinson, and Jason Graves

Just had to find out a bit more about PBR, especially after seeing this striking piece. Pabst sales peaked at 18 million barrels in 1977—I’m sure I drank my share—but by 1985 it had been sold, the Milwaukee brewery closed, and all advertising ceased. Spoofed by South Park as being a white-trash-beer, millennials today continue to fuel its rapid resurgence in popularity, even as Pabst’s latest owner continues to eschew any traditional advertising. Turning to non-traditional marketing however, pbr_art and Kobra Paint sponsored this striking mural on the patio of uptown New Orleans bar and music venue Gasa Gasa on trendy Freret St. This collaborative project was painted by Pat Milbery: artist and professional snowboarder from St. Paul, Minnesota, and now living inGolden, Colorado; Remington Robinson: fine artist from Chagrin Falls, Ohio, now living in Boulder, Colorado; and Jason Graves: co-owner of Boulder, Colorado, graphic design and screen printing company Apollo Ink Printing.  @patmilbery  @remingtonrobinson  @jasontgraves  @pbr_art  @gasa_gasa  


Celebrating 40 years of Sholay : Iconic Lines Part 1

Sholay went on to become such a cult-classic that not only its characters but also dialogues became phenomenon. Its iconic one-liners such as “Ye Haath mujhe de de thakur”, “Kitne admi the” and “Jo dar gaya, samjho mar gaya” are still deemed timeless. It was the first film in the history of Indian cinema whose dialogue CDs also got released along with the music soundtracks. The success of Sholay inspired various television programs, spoofs, advertisements and films.

this is super late sorry

“Gatiss admits that one of his favourite writing moments was devising the spoof advertisements [...] which decorate ‘The Devil in Amber's flyleaves [...] But affectionate in-jokes aside...”

Source: The Guardian interview, 2007 [x]

As a company that enjoys spoofing advertising, we tried to make a black and white video where a villain hugged a hero for the first time.

Unfortunately we forgot to check for weapons at the door and look we are really sorry. That we ran out of cake for the villains, we weren’t expecting such a rush.