People are judging the album by just one single. I loved the music video. The song itself is nice, but it’s a single. It’s for promotion and likely be played on the radio. Hopeless fountain kingdom will be totally different from Now or Never. This is just ONE part of an whole concept album.
When I first heard Ghost, I was baffled. It was more “poppier” than what I expected from Halsey. Then I listened to the whole album and realized how different it was. Don’t lose faith in the album.