soda advertising


1950s Donald Duck Cola sign by Tom Simpson

Today ten health organizations and community groups filed a legal amicus brief in support of NYC’s proposed sugary drink portion cap rule. The rule, proposed by the New York City Board of Health, limits the size of sugary drinks sold to 16 ounces or less.

The brief recognizes the importance of taking action to stem obesity and chronic diseases, particularly for underserved racial and ethnic communities. It is directed at overconsumption of sugary drinks, a key driver of the obesity and type 2 diabetes epidemics.

The Institute of Medicine has identified sugary drinks as “the single largest contributor of calories and added sugars to the American diet.”  The rate of sugary drinks consumption is significantly higher among Hispanics and African-Americans. In New York City neighborhoods with the highest levels of obesity, residents are four times as likely to drink four or more sugary drinks a day as residents of neighborhoods with the lowest obesity rates. As a result, African Americans and Hispanics suffer from higher rates of chronic disease and obesity.

The consumption of sugary drinks by African-American and Hispanic youth, in particular, has been fostered by racially and ethnically targeted marketing by beverage companies. Ads for sugary drinks are more frequently present in magazines and television shows that target African Americans and Hispanics. Lower-income black and Latino neighborhoods also contain more outdoor ads for sugary drinks than do white and higher-income neighborhoods.

The brief points out that larger default portion size has led to increased consumption. By reducing standard sugary drink portion size to less than 16 ounces, NYC can move towards stopping the twin epidemic of obesity and type 2 diabetes.

Read the full brief here to learn more about the effects of sugary drinks on American, and read NYC Health Commissioner Mary T Bassett’s statement in support of the brief here.

Thank you to the following organization for supporting this important policy by joining to file the brief: National Alliance for Hispanic Health, Association of Black Cardiologists, Harlem health Promotion Center, New York State American Academy of Pediatricians, United Puerto Rican Organization of Sunset Park, Harlem Children’s Zone, The Children’s Aid Society, National Congress of Black Women, Montefiore Medical Center, and Mount Sinai Health System.

Greetings, my devoted followers.  Many of you have been wondering with your senpai has gone in this time of extreme weirdness.  Mysterious earthquakes, UFO sightings and chunks of fruit salad washing up on the beach have all been seemingly ignored by this online encyclopedia of unearthly oddities.

But fear not, because I HAVE been documenting ALL of the things keeping Beach City weird for my latest project - a Keep Beach City Weird BOOK!  This is what I got so far.  

Pretty good start, right?  Now all I have to do is write that chapter.  And then a few more chapters.  And then find a publisher.

Look, making a book is a lot harder than I thought, and it has been sucking up all my time.  Not only have I neglected the blog, but I have had to cut back on my shifts at the Fry Shop.  So until those book checks start rolling in, I have decided to bring in some big name sponsors to Keep Beach City Financially Solvent.  So please enjoy this sponsored content courtesy of… sigh… GUACOLA.


I know, I know, you’ve already heard the World’s First Guacamole Soda advertised on every podcast out there, but I’m here to share my personal endorsement of this… ugh… “extreme soda snack that is not at all whack.”  I’ve tasted Guacola and I can confirm that, technically, it is edible.  Although sometimes you have to chew it.  But I’m sure Guacola has lots of other great uses, like mortaring in a brick wall or clogging a drain that runs too smoothly.  

So do your throat a favor and order a case today!  Guacola will ship a case right to your door (provided your door is not in one of the 17 states currently involved in the lawsuit against Guacola Inc, a subsidiary of Gluggman Industrial Adhesives).

Guacola.  It’s a soda that pays people to say they like it, so you know it’s good.