soda advertising

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1950s Donald Duck Cola sign by Tom Simpson

On a lark I did a search on Tumblr for “vintage baking soda advertisement” and it offered nothing whatsoever. Not even pornography.

I’m out to fix that. Er, not the porn part, the nothing listed part.

In 1952, Church & Dwight (makers of Arm & Hammer and Cow brands of sodium bicarbonate) put out this delightful booklet. The above copy is from an Etsy seller that was pinned on Pinterest; the item itself is long gone. The two below images are from an Amazon listing of the book with no present sellers.

Today ten health organizations and community groups filed a legal amicus brief in support of NYC’s proposed sugary drink portion cap rule. The rule, proposed by the New York City Board of Health, limits the size of sugary drinks sold to 16 ounces or less.

The brief recognizes the importance of taking action to stem obesity and chronic diseases, particularly for underserved racial and ethnic communities. It is directed at overconsumption of sugary drinks, a key driver of the obesity and type 2 diabetes epidemics.

The Institute of Medicine has identified sugary drinks as “the single largest contributor of calories and added sugars to the American diet.”  The rate of sugary drinks consumption is significantly higher among Hispanics and African-Americans. In New York City neighborhoods with the highest levels of obesity, residents are four times as likely to drink four or more sugary drinks a day as residents of neighborhoods with the lowest obesity rates. As a result, African Americans and Hispanics suffer from higher rates of chronic disease and obesity.

The consumption of sugary drinks by African-American and Hispanic youth, in particular, has been fostered by racially and ethnically targeted marketing by beverage companies. Ads for sugary drinks are more frequently present in magazines and television shows that target African Americans and Hispanics. Lower-income black and Latino neighborhoods also contain more outdoor ads for sugary drinks than do white and higher-income neighborhoods.

The brief points out that larger default portion size has led to increased consumption. By reducing standard sugary drink portion size to less than 16 ounces, NYC can move towards stopping the twin epidemic of obesity and type 2 diabetes.

Read the full brief here to learn more about the effects of sugary drinks on American, and read NYC Health Commissioner Mary T Bassett’s statement in support of the brief here.

Thank you to the following organization for supporting this important policy by joining to file the brief: National Alliance for Hispanic Health, Association of Black Cardiologists, Harlem health Promotion Center, New York State American Academy of Pediatricians, United Puerto Rican Organization of Sunset Park, Harlem Children’s Zone, The Children’s Aid Society, National Congress of Black Women, Montefiore Medical Center, and Mount Sinai Health System.

Greetings, my devoted followers.  Many of you have been wondering with your senpai has gone in this time of extreme weirdness.  Mysterious earthquakes, UFO sightings and chunks of fruit salad washing up on the beach have all been seemingly ignored by this online encyclopedia of unearthly oddities.

But fear not, because I HAVE been documenting ALL of the things keeping Beach City weird for my latest project - a Keep Beach City Weird BOOK!  This is what I got so far.  

Pretty good start, right?  Now all I have to do is write that chapter.  And then a few more chapters.  And then find a publisher.

Look, making a book is a lot harder than I thought, and it has been sucking up all my time.  Not only have I neglected the blog, but I have had to cut back on my shifts at the Fry Shop.  So until those book checks start rolling in, I have decided to bring in some big name sponsors to Keep Beach City Financially Solvent.  So please enjoy this sponsored content courtesy of… sigh… GUACOLA.

SPONSORED POST

I know, I know, you’ve already heard the World’s First Guacamole Soda advertised on every podcast out there, but I’m here to share my personal endorsement of this… ugh… “extreme soda snack that is not at all whack.”  I’ve tasted Guacola and I can confirm that, technically, it is edible.  Although sometimes you have to chew it.  But I’m sure Guacola has lots of other great uses, like mortaring in a brick wall or clogging a drain that runs too smoothly.  

So do your throat a favor and order a case today!  Guacola will ship a case right to your door (provided your door is not in one of the 17 states currently involved in the lawsuit against Guacola Inc, a subsidiary of Gluggman Industrial Adhesives).

Guacola.  It’s a soda that pays people to say they like it, so you know it’s good.

SPONSORED POST

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anonymous asked:

#30 Bunnyribbit please?

Ahhh these ones have been in my askbox so long and I’ve wanted to do them but I kept putting it off. Thanks for your patience!

I feel like this one takes place before they really started hanging out???

30. Concert

“Come on—get under there you stupid—” Hana was tucking her hair up under a baseball cap, the brim of which was already tilted up at a somewhat 80′s-looking angle from being forced over the majority of her hair in a bun. When she finally managed to get her hair under it, she stood back and put her hands on her hips with some satisfaction.  She was wearing a baggy printed tee and high-waisted shorts with sneakers. She pulled on a slightly oversized letterman jacket to complete the look. and struck a pose. “Cute!” she said, turning around and tugging on the socks of her sneakers. She grabbed her phone and snapped a selfie then nearly posted it, but then stopped herself and set her phone down. “Nope. No posting until you get back,” she said to herself in the mirror, before making finger guns at herself, “Hana Song is just going to have a normal night out!”

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