sociology-experiments

fastcolabs.com
EBay Is Running Its Own Sociology Experiments

Who said humanities majors can’t work in tech?

For e-commerce giants like Amazon and eBay, personalization is the name of the game. We live in an age where Internet pages are increasingly customized to individual users, all in the name of maximizing potential advertising or product revenue. EBay has been one of the companies at the forefront of this practice; back in late 2012, eBay launched a major redesign centered around Pinterest-like feeds. These feeds, which push content based on eBay search histories and browsing habits, now dominate eBay’s homepage.

Behind eBay’s customized homepage, app content, and landing pages lies the larger tale of a company transitioning from a traditional auction site to a middle person for brick-and-mortar companies in the digital world. This requires a staff of researchers–primarily data scientists and machine learning researchers, but also from the social science sphere–who can wed quantitative and qualitative research traditionally found in academia to the world of e-commerce. Elizabeth Churchill, eBay’s director of human-computer interaction and a veteran of Yahoo and Xerox PARC, has a unique mandate: Getting data scientists inside the heads of different kinds of eBay customers.

Churchill, whose academic background is in experimental psychology and knowledge-based systems, supervises a staff of three researchers and six interns. “One of things we have is different forms in data,” Churchill told Co.Labs. “Not just behavior data, but transaction data, a lot of data from interviews, surveys, and ethnographic work. We really do a lot of ‘experience mining’ to look at what the data doesn’t tell us, so we can find the questions we want answered. We drive ethnographic process by looking at data that exists in scale to sample the right people to talk to to find people to speak about what they do off eBay in their general life experiences, as well as what’s on eBay.”

By email, Churchill added that “We use data science techniques to classify activity types, use ethnographic research to dig deeper into the motivations behind these behaviors and to classify user types beyond the classic marketing categories, develop behavioral ‘traits’ that correspond to different shopping orientations and activities, and use our eBay data in the small and large to more deeply investigate onsite activities and develop predictive models.”

This means more than just the items that show up on the homepage or what auctions are most prominently featured in the mobile app.The emails users receive from eBay are shaped considerably by demographic information. “Demographic data is used most effectively for notifications and marketing campaigns, rather than algorithmic recommendations,” she added. A big part of this is using data about a user to figure out the sweet spot that will get them to visit eBay more often without annoying them.

Churchill added that, for her team, empathy being able to place themselves in the shoes of users who use eBay in different ways is the most important aspect. “I build multidisciplinary groups because understanding users’ emotional journeys means a mix of computer scientists, front end developers, game designers who look at gamification elements, and social scientists for ethnographic fieldwork.” In the world of commerce, data science needs all the data points it can garner to be useful. For researchers, this means embracing the social sciences as well.

bruh I’m watching SM’s NCT conference vid….

And I wasn’t gonna do it, cuz I have a rule about new groups and just can’t unsee the shadiness of SM, but I’ll probably be following NCT’s activities (along with the other related stuff…)

for science. (and I don’t mean that in the meme kinda way…)

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kurashi-no-yume asked:

Hi! So, I saw a recent ask of yours where you said that research shows your initiative and a desire to learn. I wholeheartedly agree but I was just wondering if there would be a preference for a particular type of research? i.e. scientific over social. I'm more interested in psychological and sociological experiments, though I still love science. Do you think this would be to my detriment?

slavepunk asked:

Hey there, new fan, just saw your Vault 16 song (Which I love) and I was hoping to get a little bit more in depth explanation of what exactly it is?

Sure, no problem! I’ll preface, just to be clear, that Vault 16 has yet to actually appear in any of the Fallout games, so if it ever does, it’ll probably be wildly different to the one in the song.

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theradicalnotion.com
I'm A Feminist on Tinder and It's Not So Bad - The Radical Notion
Exploring Tinder as a feminist is interesting. For this writer, it's been a fascinating social experiment and opportunity to share her feminism online.

“I’ve been on Tinder for about two months and love it. It is such an interesting sociological experiment that you can’t help but to do some casual cultural analysis in between your ‘swipes’.”

youtube

A photography/sociology/psychology experiment on how one sees a person ahead of time without actually meeting the person. Judging by title and not by the person.  Here in the video six photographers are given 6 different titles for this one man. The man showed up wearing the same clothes but coming in with six different stories about himself and the photographers are to portray those stories not knowing that this was an experiment. Read more here.

http://mostexcitingplanet.com/six-photographers-each-have-a-photo-session-with-the-same-man-the-results-will-definitely-surprise-you/#kH8GpemA038o81KP.01

My OkCupid experiences...

So for those of you that follow and read what I post you should be well aware that I had been using OkCupid. Well I’m back at it. I’ve been on one date since being on it for two weeks another one tonight.

I’ve decided to occasionally talk about my dates. Mainly to vent, ask opinions, and or just how I feel. I’ve also decided to post occasional screenshots of the distasteful messages I receive and my reactions to them. It’s the sociologist in me.

Don't Pull the Switch!

Don’t Pull the Switch!

Thoughts on the Group Mind Phenomena 

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Misha Gordin

I read once about a social experiment where in people were called to help screen a reality TV game show. The show was a farce, but the crowd was unaware that they were observing actors – not real contestants. The premise of the show was that when a contestant would answer a trivia question incorrectly they would be given an electrical shock. The…

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As different as F***...

As different as F***…

As I have told people again that my 5 children are so completely opposite of each other…the 5 different personalities each so strong in their opinions…it’s like reading through a psychology text the descriptions of each entity…”textbook case” screams in my head…how as a parent I have to learn these different “languages” that each being speaks…lives…breathes…the different sociological experiences…

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A Black Teen Volunteered For Trump, And It's Even WORSE Than You Can Imagine!

A Black Teen Volunteered For Trump, And It’s Even WORSE Than You Can Imagine!

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Image Via YouTube

James Patterson is a young high school student who also happens to be black. He thought it would be an interesting sociological experiment to volunteer for the Donald Trump campaign in Iowa on the day of the Iowa GOP caucus, and he indeed got an eye and earful in his short time among the Trumpites.

Why, you may wonder, would anyone in their right mind want to subject them to…

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A Black Teen Volunteered For Trump, And It's Even WORSE Than You Can Imagine!

A Black Teen Volunteered For Trump, And It’s Even WORSE Than You Can Imagine!

External image

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Image Via YouTube

James Patterson is a young high school student who also happens to be black. He thought it would be an interesting sociological experiment to volunteer for the Donald Trump campaign in Iowa on the day of the Iowa GOP caucus, and he indeed got an eye and earful in his short time among the Trumpites.

Why, you may wonder, would anyone in their right mind want to subject them to…

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A religion of our own

A religion of our own

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Students handing out flyers on the campus quad at Humboldt State University In 1988 my friends Eric and John invented a religion. They did this as a point of utility, as we needed something to print on a flyer we planned to distribute as part of a sociology experiment. The boys produced the whole thing one night over coffee at Denny’s. I was impressed with their work, which included a creation…

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