#SocialBrand Series

Honestly, I haven’t had much luck at career fairs or my college’s online career services. So, I attended the Social Brand Forum 2014, by Brand Driven Digital, last week as a means to get to know my market. The student discount was enticing enough for me to skip out on class and work to find out if I could make any real connections.

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Silently Judging You: The Importance of Online Reputation Management

Rants about assignments. Schemes to get out of assignments or work. Compromising selfies. Let’s face it: in today’s world where it seems like everybody has to know what you just ate or how cute your cat is, we often post what’s on our mind without pausing to think what the consequences are.

However, with every picture you take, every post you make, people are judging you. Your reputation with them is based on the type of content you have posted. But maybe that’s okay for you. You are just being yourself. Don’t you want people to know who the real you is?

Yes and no. You want to be true to your identity so that your connections are a good fit. However, there is such a thing as TMI (Too Much Information). When you have a social presence online and somebody who doesn’t know you very well searches up on you, their behavior towards you is heavily influenced by the impression they have on you. You might be a responsible and highly intelligent individual, but your acquaintances and/or potential employers won’t know that from pictures of your St. Patrick’s Day escapades. Even if you have other meaningful information or opinions to offer, they are overshadowed by the poor reputation you have with your peers. People generally will be wary of this reputation and are unlikely to be so accepting unless they’ve already developed a rapport or trust in you.

As a student, you may want to keep a good reputation that demonstrates how reliable or resourceful you are. Your professors may have a certain opinion about you that biases the way they treat you. Although they shouldn’t, we are all human and can’t help favoring certain people. Perhaps you have a reputation to be a quick learner; your professor may have a more active interest in teaching you, giving you a better learning experience. Your fellow students may also feel differently about you as well. They may not want to cooperate with you if you are seen to always be partying, as they may stereotype you as unreliable.

This especially has a huge impact when it comes to employment, particularly for those students who are just finishing school and looking to join the workforce. Leaving the academic bubble and stepping into the real world is a huge change; your midnight debauchery that made you look like such a stud now could be the one thing that prevents you from getting hired, despite your polished resume and glowing reviews. As social media is becoming more and more mainstream, employers are finding it the most reliable way of finding out about a person. As people naturally post about their lives, their online social presence becomes a pretty accurate representation of their brand.

So what is the right way to protect  your brand? The best way to manage your online reputation is to keep your brand honest and true to what you are, but avoid making public any content that could potentially affect you negatively in the future. You want to show people who you are so they can feel comfortable working or interacting with you, as you now are more familiar. However, you don’t want to scare them off either. Showing your good side gives people a chance to get to know you and grow a relationship where there is a mutual trust and both parties can fully express who they are. One way to do so is to privatize certain information or content so that only you or select people can view it. In this way, those of whom you haven’t developed a strong level of rapport with yet will not be put off by your acquired taste.

The simplest way, however is to simply think before you post. On the web, once something has been posted, it can immediately be seen by everyone and the effect is permanent. In fact, there are also online archives of the entire Internet, which can call back any particular page. You can begin to see just how permanent the effects of online communications can be. Even if you try to change people’s opinion about you, the damage is already done; that information has been stored or seen and can be used against you. Instead, focus on highlighting the positive aspects of your brand that you want people to know about. This way, you keep attitudes towards you positive and garner the respect from your future peers. So before you decide to post that juicy update, simply take the moment to pause and think before clicking “Submit” and ask if this reflects well on you.

Just look at us.  Everything is backwards.  Everything is upside down.  Bankers destroy economies.  Doctors destroy health.  Lawyers destroy justice.  Universities destroy knowledge.  Governments destroy freedom.  The major media destroy information.  And Religions destroy spirituality. – Michael Ellner (If you’re going to nitpick, I added a few things too…)

If you read our Manifesto (, then you are aware of our mission to help revolutionize the Web and our Social-Corporate structure.  Regarding the latter, our mission is not to take down capitalism, but to redefine the way businesses are structured and integrated within our society.  We believe that you the People will ultimately define our success, so it only stands to reason that you should partake not only in the benefits of our products and services, but also (and more importantly) in our success.

As such, we at SocialBrand certify that you the People are entitled to twenty five percent (25%) of our profits, which includes twenty five percent (25%) of any sale value of SocialBrand from a potential future Merger or Acquisition (M&A).  Additionally, you the People will be treated as our stakeholders; not only as someone who we serve, but also as someone who we work for.  Therefore, we will be disclosing to you our financial summary on a quarterly and annual basis, analogous to public companies’ 10-Qs and 10-Ks, but in plain English and minus the jargon.  We will present and discuss these results during our quarterly stakeholder meetings (aka club party gathering), where we will hold a question and answer (Q&A) session, right before we celebrate and party to our continual progress together.  Additionally, we will be holding ongoing ‘proxy’ votes pertaining to matters relating to SocialBrand’s business.  After all, you are part of SocialBrand, and we want your feedback and want to hear your thoughts and suggestions on important matters relating to our collective business.  We also want to make sure that we are as forward and transparent with you pertaining to any related matters.

As you know, the devil is in the details, so here is how we propose to distribute your profits.  Fifty percent (50%) of your profit pool will be evenly distributed among each active user.  We will be issuing your first ‘proxy’ vote in which you will help us define the terms, conditions and minimum parameters that must be met by someone to qualify as an active user.  The remaining fifty percent (50%) of your profit pool will be distributed, pro-rata, among each active user based on a point system.  The point system will also be addressed in your first ‘proxy’ vote, in which we will both identify the parameters and assign the appropriate point value to.

Our goal here is simple; to ensure that you are as much a part of us, as we are a part of you; that everyone has the opportunity to partake in SocialBrand; that our goals and aspirations are aligned as one; and that we each do our best to assure our success as a team and as a movement, venturing towards a better future for our organization and society as one.  Hence, we are not about being a .me too, or just or .co; we are all about .us, the People – SocialBrand.Us.


Easily, one of the most brilliant vid clips of all time!


SocialBrand calls upon everyone; all the Rosie the riveters; all the enlightened, inspired, skilled, talented, and gifted.  Give us all your tired, your poor, and your huddled masses yearning for change and a platform for that change to emerge.

We have a dream of People rising up and living out their true purpose; but we cannot move forward alone; and we cannot turn back.

We must stand together, united, under the same cause and movement; a movement towards a social revolution; a change in the way People experience and utilize the Web; and most importantly a formation of a new social-corporate structure that empowers the very essence of our society and economy – its People. (

So, who am I? and why should you concern yourself with what I have to say?  Only time will tell…  

I try to write things that are both good and original, but the parts that are good are usually not that original - and the parts that are original are usually not that good.  

Surprisingly, it always works out for the best; because what people ultimately think of me is seriously none of my business!

For the record, I firmly believe in aliens – the surest sign that intelligent life exists elsewhere in the universe is that it has never tried to contact us.

I also believe that whenever everyone thinks alike, no one seems to think very much.  That being said, an opinion should be the result of thought, not a substitute for it – and those who are the exception to that rule, should be required to utilize contraceptives on every conceivable occasion.  Remember, 90% of people are accidents, so please drive carefully!

The true source of our problems is that we are all taught the first twelve months of our lives to walk and talk, and the remainder of our lives to sit down and shut up.

Interestingly, people used to explore the dimensions of reality by taking LSD to make the world look weird.  Now the world is so weird that they take Prozac to make it look more normal.  On that note, anyone who goes to a psychiatrist should have his/her head examined.

The statistics on sanity are that one out of every four Americans is suffering from some form of mental illness.  Think of your three closest friends.  If they’re okay, then it’s probably you - and there is a pill for that…

Speaking of crazy people; men marry women with the hope that they will never change.  Women marry men with the hope that they will change.  Invariably, expectation is the root of all heartache and only leads to inevitable disappointments - so, is it any wonder that marriage is the ultimate cause of divorce?

As for money, it will not buy happiness, but it will let you be unhappy in nice places.  So, who is truly rich?  Whoever is content.  And, who is that?  Apparently nobody!!!

If you don’t want to work, you have to work to earn enough money so that you won’t have to work but can still afford to pay fines and taxes; whereas, a tax is a fine for doing well; and a fine is a tax for doing wrong.

My humble advice in life is never to answer an anonymous letter. 

And if you’re going through hell, keep going… because if you think that nobody cares that you’re alive, try missing a few credit card payments.

Also don’t try to be irreplaceable.  If you can’t be replaced, you can’t be promoted. 

That being said, never be afraid to try something new.  Just remember that an amateur built an ark, and professionals built the Titanic.  But, if at first you don’t succeed, then skydiving is probably not for you.

Finally, always remind yourself that you are unique and special – just like everyone else…


You cannot simultaneously prevent and prepare for war….  It is my conviction that killing under the cloak of war is nothing but an act of murder…  I know not with what weapons World War III will be fought, but World War IV will be fought with sticks and stones.  - Albert Einstein