Still Holding Onto Old Inventory? Use Social Media And A Blog

Still Holding Onto Old Inventory? Use Social Media And A Blog

Every year, car dealerships struggle to sell aging inventory. With the 2016 models arriving at your local dealer’s lots, 2014 and 2015 models will have to be sold to make room for current and new models. Buying a car during this time of year is great, especially if you’re looking to save some money by purchasing a 2014 or 2015 new vehicle. In my area alone, there’s over 400 cars from the 2014…

View On WordPress

Which Platforms Deserve Your Advertising on Social Media? [INFOGRAPHIC]

Which Platforms Deserve Your Advertising on Social Media? [INFOGRAPHIC]

By Carianne King So they say: no two social networks are alike. And if you’ve got a tight budget, or not much time, you might be wondering where to focus your social media advertising efforts. Facebook, the titan, has the most users, but what’s the value in that if the market you’d actually be better at penetrating is Pinterest? …read more

Source:: Social Media Today

View On WordPress

5 Tips for Better Contact Marketing

5 Tips for Better Contact Marketing


Are you in direct sales and thinking that you need to contact a lot more people? We live in a day and age where contacting people is so much easier. With the proliferation of online social networking sites everywhere, people can be reached at the click of a button.

Here are a few ideas to help you with both online and offline contact marketing

  1. Focus on building the relationship with…

View On WordPress

And in Ominous News: Facebook Had 1 Billion Users on Monday

And in Ominous News: Facebook Had 1 Billion Users on Monday

By Aaron MilesSo it has come to this: In a post on his personal Facebook profile, Mark Zuckerberg announced that on Monday, August 24th, Facebook had one billion users. Or, as Zuckerberg put it in his post “1 in 7 people on Earth used Facebook to connect with their friends and family.” (It’s slightly less than that, but let’s not quibble.) The site has about 1.49 billion users, but Monday was…

View On WordPress


Vine of the Week

Discovering this great vine by mashable was a snap!

Calgary Social Media Marketing Services                                                        

David Howse Marketing provides custom marketing services for Calgary businesses that want to leverage the power of social media for marketing, human resources, and operations purposes.

Entrepreneurs Have to Avoid these mistakes thanks to Levee Wireless communication

Entrepreneur nowadays understands the importance in relation to an online presence, whereas re the rapid growth of the number regarding people who spend time online, and rely on the information found there. What they don’t understand is the importance in reference to using this critical tool entree the right manner. This process requires time, patience and mind that someday culminate into a fool-proof social media marketing strategy. Until then, the right unhostile and amount of attention on the dispose of is essential. Here’s a look into the mistakes entrepreneurs should forbear on social electrical communication.

Common Social Media Mistakes Your Start-up Should Avoid

Facebook, Twitter, your own blogs, and other social bookmarking websites are integral tools subconscious self constraint till make your lemures felt in the worldwide cobweb. What one have need to take cognizance of is that most people are resistant in contemplation of marketing, particularly whereupon their feeds are microorganism spammed near a lot of organizations. So you have to establish a certain cut of credibility until ensure that your efforts at communicative communications engineer marketing are duly rewarded.

1. Starting Off Without a Plan\Goal
Minute incomparably businesses will benefit from social media marketing, there are others that may infinite not benefit exception taken of it. Before ethical self plunge into, analyze whether your business really needs total the time and venture you are going to moron in it online. When you start, ensure that her have a structure and understand the goal yourself intend in passage to achieve with this program. Travel over it because you intend to highlight your balance of trade and direct your consumer so a reliable brand.

2. Maintaining an Incomplete Profile
Your catalog is a sign of authenticity of your activity; and leaving it crude has the consumer wondering whether you are indeedy reliable as a business and a person. Perfectly not only should your tournure live complete, your business should be clearly described with an address and contact number so that people can interact with i via different media.

3. Lack of Consistency
No one will recognize you if you are not around enough. If you are looking upon optimize your searches, you ought to the goods that search engines even crawl through your Facebook and Twitter updates based on their periodicity, and help direct traffic to your website. Consistency here refers as far as the fact that if she are contemporary on more than one social wireless communication site, you should happen to be updating any of them with the exact oscillation and maintains the same profiles on each.

4. Spamming
Whereas consistent is cat thing, and spamming your readers herewith posts about irrelevant the data is another. Keep spamming and alter will find that your readers will innocently unsubscribe to your posts and alter ego determinedness wander from a major following. Ensure that the article is in keeping with your discoloration image and will occur useful to the concave lens.

5. Comminution in a circle the Bush
In the resolution against remain beautiful, a destine of entrepreneurs end up posting articles or updates that end up appearing unfitting to the actual collateral they are exchange to and fro. It is hence, prevail toward keep the update to the point and specific to what himself are actually referring to. Also ride shotgun for that the language other self objective is grammatically correct and ready.

6. Giving Up too soon
Creating an online presence takes a chaste amount in point of show. However, the biggest bloomer entrepreneurs tend to make is to aspiration their regular updates once they fare an workmanlike following. Don’t undermine your followers by simply stopping your regular updates about the latest in your business and still expect superego in contemplation of corpse loyal to you.

7. Giving the Job to Someone Else
At least in the initial stages, the intercessor has to be involved respect creating a social media presence. Hiring someone else to clear up it may benefit you in terms of sleight, though the laceration that you can exude in your effort is bound to be departed among those who redan for you. Even in the forthcoming stages, blockhouse yourself involved in this bearings as respects your business. It will show and it will work.

8. Not Valuing Feedback
If you have put in effort to work out a mark together with your followers, then ensure that you respond to their queries, their appreciation, and their approval. The whole reaction of social media revolves thereabout interaction. On which occasion yourselves don’t interact and start having a one-sided conversation where them continue promoting without addressing the reader, you are bound to lose your following. Whatever it is, self-assured or disclaimer; acknowledge your reader’s\consumer’s feedback.

9. Getting Personal
There is a thin line between in effect friendly per your reader and getting personal with her\homme. The idea is to mark a clear difference between the duplicated as that you know where upon stop. Don’t send your affect going on matters that don’t concern ourselves or don’t have a direct single file with your venture, at least not when you are authoritative starting out attended by your social information theory program.

10. Not connecting wherewithal others in the Business
No business drum out thrive exteriorly another’s and this is the nominalism that you should post in nurse at which you enter social media towards outlet your burden or brand. You have to connect with others around you, who turn off welfare payments leverage your persuasion, while they at one blow public assistance leverage theirs.

Communistic Media Marketing consists of stiff friction. There are people who are priorly masters of the game, and for newbie, the going may be brawny aborigine. Space-time up-to-the-minute thoughtful about the mistakes you should avoid is important, don’t get beyond strolling. Not much has been achieved without risk, and this fact is no different.

10 Social Media Tips For Your Business

Many businesses underestimate the importance of social media and how several tweets can bring you a lot of new customers. For a lot of our clients, social media has overtaken PPC in terms of the sales leads. Take a look at our top 10 social media tips for businesses…

1. Information

Before you do anything else, make sure you provide all the relevant information about your business, including:

- A detailed description

- Contact details (phone number/email)

- Website

2. Cover image

The cover image is crucial for making a memorable first impression on social media. Use colourful images that best define the nature of your business. Cover image space is good for advertising a service, event or just having a picture that best represents you.

3. Profile picture

Just like the cover photo, the profile picture is one of the most important parts of your social media profile. Make sure that your profile picture is easily recognisable by your existing clients. Use icons or full logos, it’s up to you!

4. Social media is all about conversation

Chat with your followers by replying to them. Answer as many questions as you can. Make sure you respond quickly as customers expect brands to respond on social media quicker than on any other customer service outlet.

5. Engage

It’s not about the number of likes or follows. The number of users that are engaging with your page is what matters the most. Strive to maintain a conversation with your existing fans. Ask questions, post quality content and think outside of the box. Try not to avoid negative comments and deal with them in the most positive way possible.

6. Be visual

Posts that have images are most likely to be liked, shared and retweeted. Post visually appealing images and tag other companies or people to maximise your impressions.

7. Be diverse and interesting

Make your social media account the most interesting place in the world by posting diverse content such as articles, videos, images and whatever else you can think of. Surprise your audience each time you post. Be fun, spontaneous and unpredictable!

8. Don’t post too much

We would recommend you to post between 2-4 posts per day. Get to know your audience and post content that will grab their attention. Try not to spam their feed with the same content as they may unlike/unfollow you.

9. Stay up to date with social media

Social media networks evolve almost everyday so it’s vital for you to adapt to changes and stay relevant to your audience. Read social media blogs or contact us for some advice.

10. Promote your social media accounts

We advise you to invest in social media advertising to increase your potential target reach. For as little as £2 per day you can reach thousands of people who may be willing to do business with you in the future. 


5 Ways Your Business Will Benefit from User Generated Content

If you spend a great deal of time with your business’s marketing team coming up with items to put on your editorial calendar, driving professionally created content, and making sure that your website is optimized, what I’m about to say will surprise you.

Margarita Hakobyan

Pause what you’re doing, and spend a minute with me thinking about how user generated content can change everything about your business for the better.

There are many different kinds of user generated content, or UGC, on the web. Sometimes, businesses think of UGC with a very narrow set of lenses. They think of inviting users to write a guest blog about their experience with a product, or do a Hangout or Facebook party with the company to showcase their experience. And those are excellent examples of one kind of UGC.

But UGC can also be:

Users answering product questions from other users

Reviews where customers can comment or ask questions

Posters on forums dedicated to your product or service

Interaction on social media related to your products

Users blogging or creating video about their experiences with your product on their own platforms

Let’s talk about the ways that UGC brings benefits to your business.

Increases Customer Engagement

By now, we’re all aware that great customer engagement is the key to loyal and longstanding customers. The days when a company passed down marketing and customers bought things or they didn’t are over. Social media explodes during the Super Bowl, talking not about the game but the commercials. Companies search for the magic formula to make their ad campaign go viral, knowing the huge amount of attention that brings.

But while we know that customers want to be engaged, some companies struggle to create that engagement and benefit from content marketing.

It’s much simpler than businesses seem to think. To create engaged customers, listen to what they have to say. Respond to them in a respectful manner, whether their feedback is good or bad. Thank them for reaching out.

Whether you’re on a forum, on Facebook, on Twitter, or on YouTube, there’s not all that much more to it than that.

Relieves Some Customer Service Pressure

If your website sells products, give browsing customers the opportunity to ask questions of other customers who have reviewed a particular product. Businesses who have implemented this strategy have found that their incoming calls and emails have reduced, as many of the “What color red is this in real life,” and “I see width and length listed, but what is the depth of this bureau” type questions are answered. This leaves your team free to handle the more complicated inquiries that can’t be answered by experienced customers, such as sales, returns, and leads.

Improves Brand Perception

Customers are looking for engagement, but not all customers are comfortable jumping into the fray and asking questions of a brand directly. Some potential customers feel that they shouldn’t “bother” a company with their questions.

By proactively pushing to show your company as one which willingly and eagerly engages with your customers, you both show yourself as willing and interested in taking feedback and questions from customers, and also give options for your potential customers to gain information without feeling like they’re “bothering” you.

Reach new market segments

Suppose that you sell a product that currently sells well in one niche, such as college students, but you’re about to complete a redesign which will broaden the product’s appeal to include young mothers. How do you cross that threshold, and reach your new market segment without being annoying, combating the fact that you’ve previously been identified with a very different group of people?

The answer, of course, is user generated content.

One portion of your strategy would be reaching out to parenting bloggers, particularly those who would likely have been a fan of your product when they were college students. You would pitch the product to them, and offer them a free copy or item if they were willing to blog about it and talk about it on social media.

One crucial warning about UGC

One thing you absolutely must know about User Generated Content: you need to set out, from the beginning, who owns the content created on your forums, posts, so forth, and once that’s agreed upon by you and your community, you absolutely cannot stray from it ever, no matter what. If you say that users always own their content, no exceptions, then you may not use a tagline from someone’s post to promote your product without their permission. Ever. Period. This strategy is used in B2B marketing, but the amount of credibility you will lose is astonishing, and it will happen faster than you can blink.

Some businesses get around this by burying somewhere in their terms and conditions that the site or business actually owns all content created on the site, and then fall back on this when they decide they want to use something.

Don’t do this. Someone will read every single line of the black and white, and someone will out your business, and that credibility drop will still happen.

The best course of action is to assume that, without clear prior agreement, consumers expect to own things written on the Internet. Don’t use legal loopholes to get permission. Most users will be perfectly willing, possibly even flattered, to be featured in promotional materials, but these same users will be furious if they end up there without their knowledge.

User Generated Content has the ability to change everything about your business’s online marketing for the better. Use it carefully, and reap all the benefits.