The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy. Travis Beauchesne will demonstrate to you a couple of ideas that you can apply to empower lead following from the internet Marketing.
Because a blog is an inexpensive, fast way to build an online presence, it is an ideal way for business entrepreneurs, coaches, consultants, speakers, authors and other professionals to establish their credibility and expertise. Since your readers can post comments, you create a conversation with your audience and build rapport and trust as a result.
The very nature of a blog is perfect for the busy professional. They are quick and easy to update. You are creating fresh content frequently (two to three times a week is recommended minimum) that is useful to your prospects and customers and loved by search engines.
In contrast to “traditional” static website, a blog is a dynamic site that encourages your visitors to interact with you through commenting so they can get to know you better.
When you create a conversation with your audience (visitors, readers, prospects), you are establishing your credibility. You build your network and increase the visibility of your products and services in a casual way.
A blog is an essential tool in the professional’s marketing toolbox. Combined with a website, an ezine, database management and ecommerce system, you will have everything you need to develop and run your business globally and online.
3 Important Tips for Managing a Social Media Community
1: Embed within your community
Community, it’s not just a “social networking” site where users are required to login and create profiles. Communities can be built on Facebook, Instagram, Twitter, YouTube and even on a blog where the conversations are happening within the comments.
Here are three lessons to consider when managing a community:
Community managers must also embed themselves within the community they serve and become integrated with the community.
The result is the collecting valuable data and insights from the community members and reporting back to management. The reporting is usually feedback on how to improve the company’s products, services or business processes.
Community managers will be successful if they are authentic and leave egos at the door. Community members are smart and can see right through egos and many times they will call you on it. The best tip I can give to a community manager is just to be yourself.
2: Don’t just focus on monetizing.
The biggest mistake a community manager can make is to start screaming “one-way” marketing messages at the rest of the community. The members will do one of two things: they will either leave the community or call you out on it publicly. Both are bad for business and should be avoided at all costs.
Unfortunately, situations like this still happen today. Brands and small businesses create groups, fan pages or Ning communities for the sole reason of monetization. There may be some sales as a result, but there is little to no long-term benefit, much less repeat sales. Remember the old saying, “It takes more to acquire a new customer than to sell to an existing one.”
3: Don’t just listen, get the community involved.
Building strong customer loyalty is not just listening but also acting—embedding yourself within the community and becoming a trusted voice there. However, the challenge for every business in social media is to eventually “become believable.” And that means winning consumer trust.