For a growing number of people, digital video is their de facto form of communication and social media channels have noticed. From Periscope and Snapchat to Twitter and Facebook, every major social platform includes video features to increase engagement. Plus, new video platforms are popping up constantly.
The shift to video presents opportunities - and challenges - to social marketers, particularly when it comes to analyzing the impact of video-driven social campaigns. In this session, Union Metrics Co-Founder Jenn Deering Davis and Kenyatta Cheese of Everybody at Once will explore ways to use video to maximize social impact and help social marketers better engage with and understand video content.
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Today we’re launching a new feature: Social Gifting. When you buy a video with social gifting enabled, you get your copy plus three free rentals to pass on to other people. People who receive a free gift are encouraged to buy a copy so they can share with 3 more friends. It’s all the modern magic of watching your favorite stuff on the Internet, meets the good old days (c. 2005) when you could loan your favorite movies to your friends.
Traditionally, retailers of digital content have gone to great lengths to make their products hard to share. We’re doing the opposite. Why? Because watching movies is a social experience. Being able to share something you love with your friends makes fans happy and helps grow the audience for your work. That’s a win-win.
“Account sharing is a pervasive phenomenon,” says VHX CEO Jamie Wilkinson. “The solution is not to block sharing, because sharers are people who are using your product and falling in love with it. The solution is to build sharing into your product.”
This is our way to bring sharing out of the world of physical goods and into the digital era. Check out Kickstarter-legendary doc series The Double Fine Adventure, indie drama The Ever After, and Japanese animated nun-wrestler love story Kick-Heart to see it live in action.
VHX publishers, you can turn on social gifting in just a click! Visit our Forums for suggestions on how to make it work with your fans.
@chloebennet: It’s really been a dream come true to be able to compete in the #olympics this year. Thank you to #michaelphelps #katieladecky and most importantly @austinnichols for always being my top competitors. #gold (x)
And he’s right. This isn’t the main project that team is working on, but next week, says a source with knowledge of the partnership, Facebook will launch a new video chat product, powered by Skype, that works in browser. Suddenly those chat icons in the invitation have a lot more meaning.
These nerd fights between Google and Facebook are kinda hilarious. Even more hilarious will be in 4 years when Microsoft does something….