social media weekend

Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great.
—  Mark Twain 
A little rambling on the workings of PR

I don’t usually post about things like this.  In my opinion, celebrity’s private lives and just that “private”, but there comes a point where a person gets tired of all the games…and especially of seeing people played.

 Do I think Sam/Cait are a couple?  I don’t know for sure, the only ones that do aren’t saying, but what I will say is that I think the two of them are a hell of a lot closer than normal co-stars.

 Do I think Sam/MM are a couple?   I don’t know that either, but I do know there’s something off about that relationship. I’m by way of being kind of an expert in body language and Sam is always too stiff and guarded in proximity to MM. Until I see Sam act and look at MM like he does Cait, then I’m far from convinced.

 Do I think there are PR games being played?   You better believe it!!  And I hate to tell you all this but the fans and even Sam are being played like a fiddle by a gal that doesn’t even know the proper attire for a birthday party.  

 So, what can we – as fans – do about it?

 Let me tell you a little story.  Once upon a time in the land of daytime TV there was a show called Days of Our Lives and a couple named EJ and Sami, dubbed with the portmanteau of “Ejami” by their fans.   Ejami had Sam/Cait level chemistry and the characters had danced around each other for 8 years, finally coming together in 2013.  Fans were happy and while Days was not the highest rated soap, it had the largest social media presence of all the soaps thanks to happy viewers who had and posted and tweeted and campaigned for years to get their couple together.    However, in 2014, their love story took a nose dive when EJ began a sexual relationship with a much younger girl to keep her from telling on Sami for murder.  At least that’s how it looked on the surface.

 The truth was, Days producer Ken Corday had concocted a rather devious plan.   In 2014, the Nielson ratings group began incorporating social medial statistics into their overall ratings and on January 13, 2014, Corday was scheduled to present these social media statistics to advertisers to help set the advertising rates for the upcoming year.   Days was already the highest rated soap in social media, but Corday was greedy, so on January 10, 2013, he had EJ fall into bed with a young blonde twit thinking that Ejami fans would react like always and blow up social media over the weekend with their displeasure, with making Days social media numbers even higher for the meeting on Monday.

 Thankfully though, this time the fanbase realized what Corday was up too and decided to take a different approach – they went silent.  From January 10, 2014 to January 13, 2014, Days of Our Lives went from being the highest rated soap on social media to not even ranking…something they have NEVER recovered from.    Simply from the actions or lack of actions by fans, Days slipped heavily in the overall ratings to the point of cancellation and in a last-ditch effort are now bringing back the two actors for an upcoming sweeps period to give fans what they should have given them in the first place!

 What’s my point in all this?   My point is that MM is taking PR lessons from Corday.   That picture she posted with the rainbow wasn’t some innocent thing, she KNEW using a rainbow would rile fans up.  You see in Hollywood, there’s one simple and very true rule “There’s no such thing as bad publicity!”  Every time you interact on MM’s Twitter or Instagram, whether to say yay or nay, whether you call her a saint or a slut -she benefits from it.  Every single time!   Don’t think social media is that important?   I have a friend that’s an actor – a relatively well-known soap opera actor at that -  who was just turned down for a role because his social media presence wasn’t that strong. No joke!

 Which brings me to ask if you’ve ever heard of a Q-score?   Quite simply a Q-score is a measurement of the familiarity and appeal of a brand, celebrity, company, or entertainment product.   Used to be, Q-scores were measured by a celebrity’s appearances on TV/film, talk shows and in entertainment magazines.  Nowadays, the score is figured almost solely from social medial statistics.  To put the score in perspective, right now Johnny Depp has the highest Q-score at 92. Trump’s Q-score is 98.  Sam and Cait’s Q-scores range from 38-42 which is a very respectable range for actors in their genre. The interesting thing is that this time last year, MM had a Q-score of 18, which has risen to over 30 as of today and why?  Because of Sam.   Here is a girl that has chased fame since she was 12 years old and she’s finally got her hands on something that can help her achieve that.  She’s going to continue to use him and us unless we do one thing.  

 Ignore her.

 Just like we did to Days of our Lives that fateful January.  Block little Miss M on every facet of social medial.  Don’t follow, don’t comment, pretend she doesn’t exist. The best predictor of future behavior is past behavior and MM has shown herself by her past behavior.  When she’s no longer getting any attention from being Sam’s perceived girlfriend, the truth will out and at the very least, she’ll stop posting those “in your face” pics of hers.            

 Sometimes the adage of “Ignore something and it will go away” just works.

6

#TBT to DragCon 2016! 

DragCon 2017 is this weekend - who’s going and excited to see their faves?? And who can’t attend but will be stalking their social media religiously all weekend??

Check out 7 things you absolutely must do at DragCon 2017: http://logo.to/2ppZwHI

Photos by: BrittanyTravis.com

This is the local bookstore I was talking about that I wish was active on social media because books and cats! And the people that work there are always so nice. And cats!

All courses of action are risky, so prudence is not in avoiding danger (it’s impossible), but calculating risk and acting decisively. Make mistakes of ambition and not mistakes of sloth. Develop the strength to do bold things, not to strength to suffer
—  Niccolò Machiavelli

I can’t help but feel sad this morning. Not that anything happened beyond the norm. But this weekend is a prime example of the games being played with Darren’s life and was yet another weekend he can never get back. Yes it was a music festival. So one positive. But everything else. Heartbreaking.

Another weekend promoting a woman who doesn’t deserve it. I understand why. But I don’t have to like it.

Another weekend of his so called friends documenting the weekend on social media. To get attention for themselves. They are literally enabling a toxic situation to gain views on social media.

A weekend designed to ensue Darren wasn’t at Pride. He can mention it (still so proud of his IG story). But no the music festival isn’t pride.

And finally a weekend designed specifically to get Daren out of New York before Chris publicly arrives for Fallon.

I’m so tired of the games being played with his life. And if I’m tired, he must be exhausted. Weekends are important and spending them with the wrong person is wasting precious moments.

The man literally had tears drawn on his face.

And it’s frustrating to me as I know I am powerless to change anything.

This truly better be headed towards her exit. The games need to stop. And Darren and Chris need to be given the freedom to live their lives as they choose. Not how they are told. The world won’t end. And they will only be stronger.

Some of Our Fave BroadwayCon Cosplays

This dress made out of Playbills! GAG!!

This amazing Wicked moment! 

Natasha, Pierre, and the Great Comet of 1812….see what they did there?? 😉

This girl knows “you’ve gotta be LOUD!”

We may be biased, but we’re LOVING this Princess Jasmine moment! Yes, girl!!!

We’re so glad we got to see so many fierce costumes and excited faces on our social media this weekend! Hope you guys had a BLAST celebrating Broadway! 💕🎭🎼😍 

Life will break you. Nobody can protect you from that, and living alone won’t either, for solitude will also break you with its yearning. You have to love. You have to feel. It is the reason you are here on earth. You are here to risk your heart. You are here to be swallowed up. And when it happens that you are broken, or betrayed, or left, or hurt, or death brushes near, let yourself sit by an apple tree and listen to the apples falling all around you in heaps, wasting their sweetness. Tell yourself you tasted as many as you could.
—  Louise Erdrich 
To The Bone

She’s done everything right, you know. The proof is all around her, puncturing the cadence of her voice when she spits case law like spoken word, stalking her name in effusive headlines and a pristine Wikipedia biography, bleeding out across her Manhattan apartment with its gleaming marble countertops and untouched stainless steel appliances. Modern, the realtor had called it, fit for any young up-and-coming professional like herself who wanted to change the world.

(Can you really change the world? Or does it end up changing you?)

Maka takes a sip of gin number two and loads her social media pages with the kind of loving care Liz applies to assembling her favorite rifle. Ah, looks like Blake and Tsu’s daughter is doing well, smiling wide for the camera with dirt stains on her overalls. Mom and dad beam at her in the background, this product of their steadfast, loving relationship. Better leave a nice comment so they don’t know Auntie Maka is a hateful little human who only sees pictures like these as another reminder of what she’ll never have.

Don’t get her wrong, she’s happy for them. Happy for all of her friends. But that doesn’t silence the little voice in her head whispering where is your hand to hold, your lips to kiss? Yes, she knows it’s petty and unproductive to get sad at others’ happiness; yes, she knows she should be out trying to ‘do something about it’ – she knows more than the sniveling idiots who try to counsel her think she does. Knowing has never been the problem – she’s Maka fucking Albarn, top of her class at Columbia Law School, most sought-after public defender on the East Coast – but knowledge does not translate into action, nor ward away the crippling loneliness that saps her will to do anything at all.

The lump in her throat means it’s time for another drink and another page. Kid and Liz are celebrating their fifth anniversary in the French Alps, sip, looks like Jackie and Kim had a radiant wedding complete with a ring-bearing crow, sip, Killik and Harvar bought a house together in California and can’t wait to begin the adoption process, sip, Stein and Marie are treating each other to foot massages and lazy brunches while their daughter is in summer camp, sip, sip, sip.

So many blissful couples. So much love on her news feed.

It makes her sick.

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