i think the time she's posting the videos is not a good time for promo. people pay more attention when something is announced at night. 8p.m
oh, i think it’s actually done quite smart and i think the choice of time is done very strategically. And i think plenty of people are paying attention - at least this time around!
1. early in the day lets all the news outlets in the usa think and post about it all day. you get more bang for your buck this way - it’s today’s news, not last nights. And it gives them time to contact snake analysts from harvard. hahah. And the more time they have to make articles, the more those articles zip around on facebook and twitter, the more people read them, the more people that hear about the post in that day. Because remember not everyone hears about it from her post itself - they hear from articles and social media sharing. So i think that is a definite goal.
2. early in the day is critical to hit all the time zones of her markets ..
- 8am in California (11a in new york) is 4pm in the UK (before the end of the business day!) and 5pm in say, Sweden. - so all of europe is covered
It’s impossible to post something and hit east to west coast AND europe, but also asia markets and australia - so thats i think why 8am is chosen. the only people in the usa that are kinda left out are those in hawaii.