“Passengers,” Jennifer Lawrence and Chris Pratt’s sci-fi romance, dominated social media buzz about movies last week, following its trailer launch, with more than 43,000 new conversation, according to media-measurement firm ComScore.
The “Passengers” teaser debuted on Sept. 20, laying out the story’s premise — Lawrence and Pratt play the only two people awake on a 5,000-passenger spaceship, where the rest of the population is in suspended animation.
“Passengers,” a co-production from Sony and Village Roadshow, will hit North American theaters on Dec. 21.
Social media has fundamentally changed the way movies are marketed. Unlike previous eras, we can now actually see quantifiable proof regarding what films have people talking all across the Internet. With that in mind it now seems that the Chris Pratt/Jennifer Lawrence-led sci-fi romance, Passengers, has just passed a major social media milestone by garnering an absolutely insane number of online conversations.
According to a brand new report from ComScore (via Variety), it looks likePassengers has absolutely dominated social media over the course of the last week. Following the debut of the film’s first official trailer, Passengers generated more than 43,000 unique conversations online between September 19 and September 25. For the sake of comparison, the second place film – Jumanji – garnered less than half that many conversations within that same time period.