Facebook is Now Testing ‘Messenger Day’ in Australia
Facebook is testing the waters in countries where Snap is not as popular as it is the U.S.

Last month, Facebook test launched ‘Messenger Day’ in Poland to see if the feature will be well-received. Messenger Day lets users create images and videos that last for 24 hours before disappearing. Sounds just like Snap, right? That’s because it is.

It seems that the feature was a success in Poland because now Facebook is testing Messenger Day in Australia. It’s the same as Snap in every sense; the design, the functionality, they all resemble Snap. The only notable change is that Messenger Day suggests the type of posts you can share, complete with prompts like ‘I’m feeling…’, ‘I’m doing’ and ‘Who’s up for…?’ etc. Each one of them comes with further suggestions like ‘So Blue…’ and ‘Blessed’. They are designed with appropriate stickers to really get the message clear. These prompts are a great way to encourage users to share more and more stuff.

Last month, in a statement to TechCrunch, a Messenger spokesperson said, “We know that people come to Messenger to share everyday moments with friends and family. In Poland we are running a small test of new ways for people to share those updates visually. We have nothing more to announce at this time.”

Facebook is testing the waters in countries where Snap is not as popular as it is the U.S. If the feature was launched in the U.S. first, it will not have been received well, seeing as 600 million Snap users already exist there. It might have even offended Snap users because Facebook continues to copy its features.
Maybe, once the feature is successful in a few more countries, Facebook will finally launch Messenger day in the U.S. too.


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A Former Book Publicist's Advice to Traditionally Published Authors | Jane Friedman
Andrea Dunlop discusses how to approach a book launch from a publicist's point of view.

Today’s guest post is from Andrea Dunlop (@andrea_dunlop), formerly a publicist at Doubleday, and now the executive director of social media and marketing at Girl Friday Productions.

Discovering HypeMarket

HypeMarket is a website where you can get free stuff and even money by sharing a brand product with your Instagram following. Naturally, the brands on there are really looking for Instagrammers with, like, 77K followers and 7,000 likes and 3,500 comments per post (definitely don’t quote me on that; it’s a completely made up number used for exaggeration purposes), but if you send them a convincing enough proposal on why they should choose you to model their stuff they just might send their product to you and pay you! I sent three proposals to brands from my personal account and a motivational mug company accepted my proposal, so I was pleasantly surprised.

After fooling around as an “Instagrammer” on my account caitstake, I created an account for Crafts by Caity where I launched two product campaigns: one for my Turquoise Treasure Rings and another for my Chakra Power Necklaces. Before I knew it, my inbox was blowing up with proposals! I accepted offers from

All over the world, the deal being they would post 3 images and take at least a 10 second video promoting the products.

I am looking forward to continue creating and entering new campaigns and am very happy to have found the site. In fact, I wrote this post to share it with you because I thought you might find it fun and interesting too, whether Instagrammer or business brand! :)


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This post is a little different from my usual stuff, but it’s still important, and I’m sharing it with you guys, here, because…it’s our weird little life, and you’re a part of it.

For context, I work in marketing. Specifically, in social media. Yep! It’s my job to connect with people online. I love it. I love it so much because the Internet is my hometown. I love you guys. You humans are the best thing the internet has to offer.

I have done a lot of marketing using “user generated content,” but I always, always got consent before posting anything on behalf of a brand that was not created for the brand itself.

Sure, what we post on social media is public, but a user should know that the “content” they “generated” is being used by a brand to sell something.

In all the times I asked, I think my “yes” rate was 99%. Because I was asking the right people for the right things, and they felt respected and invested in what we were doing.

Does it take time to actually get consent from people? Yeah, and most of the time doing things the right way is not the same thing as doing things the fast way. Let’s be okay with that, okay, marketers?

Why am I talking about this? Because you know, if you’re reading this, that I live my life in public. I do that with a certain amount of trust in the world that what I put out there will be treated with respect or at the very least, not exploited.

Last night, right before I spoke at the American Cancer Society event, I got a link on Facebook to a Nissan article on BuzzFeed. I’d link to it but they don’t deserve all the views, it’s a really rubbish article.

It was about “pranks every dad should do,” and right at #4 was Ralphie, with eyebrows that Meghan and I drew on him when he was just a lil guy. They cropped us out, because having two moms in a dad article? Not on message, folks!

Then they used his photo to drive clicks to this piece. They had credited Meghan with taking the photo, but had never bothered to tell either of us it was being used to promote the new Nissan campaign (inexplicably called #withdad).

Now, removing the painful irony that Ralph doesn’t *have* a dad anymore, what in the actual f*ck was their team thinking?

I tweeted at them dozens of times, but their team didn’t have time to reply all day. You know, because they were keeping on top of pushing their campaign during the Super Bowl.

Look, I put it out there, I know. Our child. Our marriage. Our life. And trust me, I take the good with the bad. Usually, the good shines so bright I can’t be bothered to pay attention to the ick. 

But this is different. This is my life, taken out of context. I am not a collaborator here, I am just a “user”, making “content” to “engage consumers." 

The problem is, that’s not what my content is for.

The problem is, they didn’t bother to engage with me at all. And that’s a damn shame.

Mercy Kitomari - the brains behind Tanzanian organic ice cream company Nelwa’s Gelato - shares her top 10 social media marketing tips for aspiring entrepreneurs:

Start with a goal. Why are you active on social media? There are only three acceptable answers: a) increase brand awareness by growing your reach, b) build customer loyalty by providing more support, or c) increase sales by getting more people to purchase, more frequently. Don’t even start unless you can answer this question
Ignore your competitors. Trying to poach other people’s fans and followers is a flawed tactic. You’ll start making bad decisions because you’re trying to “keep up”. The best ideas and campaigns haven’t happened in your industry yet. See what untapped opportunities you can seize and gain an early lead. Look at what people are doing in other industries and try to experiment with similar tactics
Don’t be on every social network. Community management will deplete all of your resources. Each social network you manage will cost you exponentially more time, money and energy, so prioritise

Ed’s Note: She’s making so much sense, here are all the rest on BBC!

What Does an SEO Company Actually Do?

Since it is a B2B business, meaning we only do business with other businesses, average folks often don’t think about how companies conduct their internet marketing efforts.