social lodge

Which type of friend are you?
  • Archie Andrews: Thinks they are the leader. Indecisive af. Hot but knows it. Pretty naive.
  • Betty Cooper: Smart af. Opposite of "dumb blonde" stereotype. Cinnamon roll.
  • Jughead Jones: Hipster. Writes a lot, prob has a diary. Slightly off-putting. Prefers diner food.
  • Veronica Lodge: Social butterfly. Prob bi. Hot af. Wears Louis Vuittons to school. Classy badass.
  • Josie McCoy: Not appreciated. Super talented. Sings to calm down. Sassy.
  • Kevin Keller: More than just a GBF. Underrated. Basically a puppy. Needs a hug.
  • Cheryl Blossom: Definition of extra. Fierce and fiery. Small down princess.

Social Media AU - Riverdale

the core 4 of riverdale or riverdale’s very own scooby gang. don’t tell me veronica wouldn’t be insta famous or that jughead wouldn’t have an odd layout of his profile. i love these characters seriously so much (and cheryl and kevin and everyone else too).


“People are growing up in an interesting time right now where social media dictates our image of perfection. We have all of these social media–famous people now who have set this bar, and it’s a very unrealistic bar. I start following models on Instagram and I get in this spiral where I follow one and then follow the next, and I’m like, why do I follow them? Every day, you look at that when you’re scrolling through your feed, and you start to feel like it’s normal. Everyone is different. We’re in the generation where we feel like we need to be doing something at all times. We’re obsessed with productivity, and it makes everyone incredibly anxious. I always feel like I’m not doing enough and I’m always hard on myself. Yesterday, I was in the car with @colesprouse, and I was saying how I get home and I don’t do anything. I just go to sleep and I feel so useless, and he was like, ‘You’re the lead in a TV show, you’re working 15-hour days, your show is about to air, you need to chill. You’re 22 years old, you just got out of college, you’re right where you need to be.’ Because of the way we grow up so fast now, we start to think we should be at a higher place. We don’t appreciate where we are in our process, and we always feel we need to be on the next level. We can’t just take a second. In doing this show, I’m starting to learn how to just let myself go home and go to sleep—and that’s okay. We can only appreciate where we are in our lives by taking it day by day. Stressing about feeling like you’re not trying hard enough doesn’t help; it only makes you less productive and less inclined to push forward.” - Camila Mendes for obsessee

Call out post: @ The social services department responsible for the town of Riverdale, USA. Y’all should be intervening more. This town is going to shit and y’all are sleeping on the job.


This edit is 🔥🔥🔥🔥

Creds: lucaya_slut on insta


On March 2, 1903 the Hotel Martha Washington became New York City’s first women-only hotel. Located on 30 East 30th Street, it served the growing population of professional women who otherwise struggled to find safe and socially acceptable lodging in the city. A far cry from the crowded boarding houses, this was a thoroughly modern operation housed in a twelve-story Renaissance Revival building that featured all the amenities, from a ladies’ tailor to electric lights. Upon opening, it was immediately popular, both with the women it served and with the curious onlookers who had a hard time coming to terms with the whole idea of the place.

George P. Hall & Son. Manhattan: Hotel Martha Washington. undated. photographic print. New-York Historical Society.  

Robert L. Bracklow. The Hotel Martha Washington. February 23, 1903. Glass negative. New-York Historical Society.


Andrew Scott and Amy Huberman, Social Lodge interview, TIFF 2013


Peter McDonald, Social Lodge interview, TIFF 2013