social gram


Go ahead, break the internet with your beautiful skin.

We all follow social media stars whose lives we secretly want to live vicariously through—whether it’s their exotic vacations, fancy dinners, or selfies that get more likes than there are people living in Rhode Island. We’ve taken some notes from some of our favorite beauty It Girls to see how they talk skincare on their accounts. Why? So, we can start gathering a following all our own—as well as up our skincare game in the meantime. Here, The Sephora Glossy rounds up the best practices to turn into a social media skincare star. JESSICA VELEZ


It’s long been a taboo to take a peep into your friend’s medicine cabinet and steal her beauty secrets. But now, she’s displaying them front and center and even posting them on The Gram.

Social media stars are captioning these types of post with the hashtag: #shelfies. These put the products you want the world to know you (and your skin!) are madly in love with, so you put them on the shelf like it’s a trinket you picked up on your last trip to a faraway land. To follow the trend, pick a potent product with beautiful packaging—such as Fresh Black Tea Age Delay Firming Serum’s apothecary-like bottle—or a cool deep-cleansing tool such as FOREO LUNA 2. Both products help reduce the appearance of wrinkles, mind you. Then, point and shoot, and you’re on your way to social media stardom.


An empty bottle normally would send us in a state of despair, longing for just one more drop or squeeze of our favorite formula. But in the day and age where we like to show off that we’re investing in our skin more than we change our profile pic, it’s now an accomplishment worth cashing in on some bragging points. That’s where #Empties come in. We’re addicted to these posts because we want to know which products our favorite stars are loving. Loving so much, in fact, that they’re willing to scoop up every last bit like it’s cookie dough ice cream instead of an anti-aging cream. Reserve this type of post for something you use every day, without fail, and already have another one on the way in the mail. Dr. Brandt Skincare Needles No More 3-D Filler Mask is designed to be savored and you’ll want to show off its visibly plumping results just as much as its empty jar. And since it’s obviously an amazing and imperative part of your routine, tell the world how happy it makes your skin by leaving a review at


We have a love-hate relationship with Sundays. Sure, we get to sleep in and lounge at the park all day, but eventually, that Sunday sadness comes in a little too early. We pick ourselves right back up by pampering with a Sunday night skincare regimen that rivals a spa. This is the time to slather on a luxurious product, like Murad Eye Lift Firming Treatment, that you don’t use every day. Use the hashtag #SundayNightSkincare so your followers know why your eyes are always so youthful-looking on Monday morning.


This hashtag trend speaks for itself. But if you haven’t looked at your feed lately, people use it when they’re feeling confident in their beauty—whether they’ve literally just woken up in bed, or are conceptually feeling truly like themselves with perfect makeup and hair. For the former kind, grab a Dr. Dennis Gross Ferulic + Retinol Wrinkle Recovery Peel from your bedside drawer, let it work its radiance-boosting effect, and post! Then, get ready to greet the day with as much natural-looking grace as the world’s most-pampered pop stars.


Thought this hashtag was just for sunsets? No way. The truth is, everyone is so used to seeing X-Pro II blowing out any skin imperfections, that a selfie with #NoFilter is a refreshing ode to an authentic, beautiful, natural face. When you use this hashtag, you let people know that nothing comes between you and the camera…well, except for a powerhouse anti-ager like Kate Somerville DermalQuench Liquid Lift + Retinol. When you start to see those ‘likes’ roll in, don’t worry, your secret’s safe with us.


The #maskselfie is a beauty girl’s social media bread and butter. Not only does it look really cute, but it shows the world that you’re all about adding in a little “me” time into your schedule. Throw your hair in a bun, brew a hot mug of ginseng tea, and paste on a mask like GLAMGLOW Gravity Mud Firming Treatment to get started. While the silver-foil finish is catnip for double-tappers, the formula’s visibly tightening effect is like Pilates for your face. Then, choose your best angle and practice your “oh, you just caught me relaxing” face on. Even better than all the ‘likes’ your selfie gets is all the anti-aging benefits you’ll see once you wash it off.