Can I just give props to Sony Pictures Classics for crushing it on the promotions for the US release of Call Me By Your Name? (And the stars’ publicists and agents and whoever else is involved in these things.) I had high hopes and minimal expectations - maybe a small article here, a tv clip there - but so far I have been pleasantly surprised by the quantity and quality of the publicity. It’s obviously not a ton like a Justice League-style media blitz, but it’s way more and better than I expected.
I almost fell out of my chair when I found out Timmy was going to be on Fallon. That’s a pretty big deal for The Tonight Show to be your first late night talk appearance. (I’m not a mega-fan of Fallon but he does have one of the top talk shows.)
Likewise Armie on the COVER of THR today. Beyond lovely.
Plus Armie on two morning shows (hello demographic appeal). Armie and Timmy in GQ. Armie in People’s Sexiest (despite protests). USA Today. And who knows what’s next - I’m now conditioned to check my phone and see a gorgeous new photo shoot every day. (My secret wish: cover of Entertainment Weekly. It could happen as we get deeper into awards season.)
I am just really pleased by how they’re committed to getting the word out about this film, in mostly thoughtful, quality outlets. Props to Vulture’s/New York Mag’s outstanding coverage, though I suspect that is less widely seen.
The only downside to all of this is that now we have to share it with the world. I’m not ready! Part of me wants CMBYN to remain “our secret,” you know? Ah well.