smokeybear70

Happy 70th Birthday, Smokey Bear!

Everyone’s favorite ursine fire prevention advocate, Smokey Bear, made his debut appearance in this Forest Service poster on August 9, 1944.

SMOKEY SAYS - CARE WILL PREVENT 9 OUT OF 10 FOREST FIRES!

From the series: World War II Posters, 1942 - 1945

Learn more at Smokey’s Journey!

REMEMBER! only you can prevent forest fires

Photograph of Smokey Bear Fire Prevention Sign, 07/1960

From the series: Historic Photographs, ca. 1880 - ca. 1970. Records of the Forest Service, 1870 - 2008

Happy 70th Birthday, Smokey Bear!

Smokey Bear, made his debut appearance in this Forest Service poster on August 9, 1944. Learn more at Smokey’s Journey!

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Happy Birthday, Smokey Bear!

A trio of vintage Fire Prevention PSAs on his 70th Birthday:

Smokey Bear Fire Prevention Public Service Announcements (PSA), 1971 - 1985

From the series: Forest Service Public Information Films and Public Service Announcements, 1945 - 1995

Everyone’s favorite ursine fire prevention advocate, Smokey Bear, made his debut appearance in this Forest Service poster on August 9, 1944.

Did you know?  Just like his colleague Woodsy Owl, Smokey has a Public Law (P.L. 82-359) protecting him. Congress passed the law in 1952 to prevent Smokey from being used to sell commercial products. It was believed that this would dilute Smokey’s forest fire prevention message. Their strategy seems to have worked. Wildfire prevention is one of the most successful campaigns that the Ad Council has ever produced.

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Smokey Bear turned 70 yesterday - debuting in a U.S. Forest Service poster on August 9, 1944.

In our online catalog we found two versions of a Smokey Bear poster, from that same 1940s-era as Smokey’s original debut. One image is of the original artwork; and the other a slightly different final poster. (In the final version it appears Smokey reverted from the academic regalia in favor his standard issue uniform of a ranger’s campaign hat and dungarees):

Smokey Bear in professor gown…lecturing a small bear cub.
From the series: Original Artwork for World War II Posters, 1942 - 1945

SMOKEY SAYS - HOLD `TIL IT’S COLD… PREVENT FOREST FIRES, 
From the series: World War II Posters, 1942 - 1945

Learn more at Smokey’s Journey!

…Smokey the Bear, Smokey the Bear,

Prowling and growling and sniffing the air

He can find a fire before it starts to flame

That’s why they call him Smokey, that’s how he got his name…

“Smokey the Bear,” 1952

For Smokey’s 70th Birthday, here’s country star Eddy Arnold with a few fire prevention tips and singing the very catchy “Smokey the Bear”.

Ever wondered - is it Smokey Bear or Smokey the Bear?

Smokey’s official name has no “the” in the middle though. It was added in 1952 to achieve proper rhythm in the song “Smokey the Bear”, written by Steve Nelson and Jack Rollins. 

via The Unwritten Record » The REAL Smokey Bear

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Throwback Thursday: In Celebration of Smokey Bear’s upcoming 70th Birthday, here are a few vintage 1990s Fire Prevention PSAs from his 50th Birthday.  Ever seen Smokey in his rapper persona as “M.C. Smokey B?”  Here’s your chance.

Forest Fire Prevention, 1993

From the series: Forest Service Public Information Films and Public Service Announcements, 1945 - 1995

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The REAL Smokey Bear

Little Smokey 
National Archives Identifier: 1849 / Local Identifier: 16-P-1147

The cartoon Smokey appeared in 70 years ago in 1944 as part of a larger wildfire prevention program, but the story of the real Smokey Bear began in 1950 in New Mexico’s Capitan Mountains. Smokey was just a cub when he was rescued by soldiers who had been sent in to help fight the forest fire burning in the mountains. The story of the little cub spread far and wide, resulting in stays with several state and federal agencies. He was finally turned over to the Forest Service with the understanding that Smokey would be used for publicizing forest fire prevention.

Via The Unwritten Record » The REAL Smokey Bear