smashingmag

The “key ingredient” to our new design. The answer is simple: all design decisions have been dictated by our pursuit of optimal typographic measure (45–90 characters per line) for a convenient reading experience on every screen resolution. We’ve worked very hard to achieve optimal typography first and then built the layout around that. It was important for us to increase usability, visibility and accessibility for our content.
—  Smashing Magazine on their new responsive design