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The Innovation HitList: If You're A Startup Looking To Work With Brands, These Are The 21 People You Need To Meet

The Innovation HitList: If You’re A Startup Looking To Work With Brands, These Are The 21 People You Need To Meet from Partnered

Startups are transforming advertising and marketing.

But getting starting in this industry isn’t easy – especially because who is a part of the industry keeps changing. 

To us, AdTech is a growing ecosystem that includes:

Entrepreneurs - innovating products for targeting, distribution, and more, and advising new companies

Investors - providing mentorship and dollars to new companies

Brands - corporations shifting their strategies to take advantage of the new opportunities of digital advertising

Agencies - the creative and media partners to brands who help go from idea to implementation 

Media - the new set of publishers who are pushing and tracking the field

Entertainment - The artists, entertainers, and managers who are also looking for new ways to push their work to fans, and new business models with brands to do it

Bridges - the vital people who sit between facilitating exchange between the groups above. 

When it comes to getting started with a new company in this space, who you know and who you can get advice and connections from is everything. 

Without further ado, here are 21 innovative badasses - representing all of the categories above - who ANY new AdTech startup would do well to know.

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Social media engagement isn’t a strategy. It’s a tactic. This is a great breakdown of those ideas and how they work, from Mark Schaefer

alfanophant  asked:

I don't know if you already answered this, but do you know a good way to organize a story/book? I mean like characters, plot, problem/solutions, etc? (Sorry if this is unclear)

I don’t exactly understand what you mean by that, but I am going to give you a few links that might be useful. They are about the several ways you can use to organize your plot, introduce your characters, etc.

In order to keep track of your characters, I suggest you create little biographies or bullet point lists to which you can go back later in order to avoid inconsistencies. Answering character questionnaires can help you to understand them more and find their potential weaknesses or strengths that might be important when you’re creating plots for them! 

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Great presentation from Karianne Stinson for #SMX on social listening! 

Are you at #SMX? We’re keeping up via Twitter

Historian Bruce Levine explores the destruction of the old South and the reunified country that emerged from the Civil War in his new book, The Fall of the House of Dixie. He says one result of the Emancipation Proclamation was a flood of black men from the South into the Union Army:

“By the end of the Civil War, nearly 200,000 black men had served in either the Union army or the Union navy, and that alone was an enormous military assistance to the Union at a time when volunteering had fallen drastically and when there was a great deal of hostility to the draft. So these 200,000 men significantly contributed to giving the Union army the volume, the bulk, the size that they needed to cope with their Confederate opponents, and that gave the union the power, ultimately, to overwhelm the opposition.”

photo via slideshare