What makes a good social media contest?

Social Media contests strive to engage audiences with a Brand. Some fail, some win, but most fall somewhere in between.

What makes a good social media contest? I believe its when a Brand’s messaging and products/solutions are connected to the contest throughout. Everything from the way to enter, to the prizes awarded, are seamlessly tied to the Brand’s identity. With that said, I’m proud to be involved in Schneider Electric’s current EVlink social media contest. Schneider Electric is reaching out to it’s 14,700+ followers on Twitter and 800+ fans on Facebook asking for their engagement in posting their photos for skinning Schneider Electric’s customizable EVlink electric vehicle chargers. Here’s the details regarding the contest below:

“How would you skin your EVlink charger? Post your photo or image on the Schneider Electric US facebook page and you are automatically entered for a chance to win a FREE EVlink charger plus weekly prizes of $100! The more likes your photo or design receives, the better your chances to win!” Find additional contest information at: