Smartsale by Dmitriy Silchenko / Béhance

Smartsale helps to its clients to promote their business. Main goal was creating easy-modified logo & identity system. Because there will be group of companies with similar identity in future. I decide to show shopping by barcode, changing the form of letter “E”. Also graphical execution based on the typographic and graphic pattern printed by phosphoric paint. Because when product is scanning in the store bar code is illuminated.