I think the reason why I, a SNS shipper, like Sarada is because she is very real. Her family isn't perfect, everyone expects her to do great, she feels lost etc. And the way she shows her emotions (happiness, anger, sadness e.g. crying, love) was all so well demonstrated. I also feel like Sarada it's easy to put yourself in her shoes and understand what she's feeling. It's sad to see what direction the studio and new mangaka are trying to push her in.