Dear Internet: We have a confession to make.
The person reblogging this post has been taking part in an elaborate prank. We’ve kept it going for a long time now, but April Fools’ Day just seems like the right time to come clean.
There is no Sherlock fandom.
That’s right. For the past five years, the thing that you thought was a fandom was actually a carefully-coordinated parody of a fandom.
I know, I know—as soon as you hear the truth, it’s OBVIOUS, right? I mean, who in their right minds would wait this long or care this much about a TV series that doesn’t even have ten episodes? Nobody!
Thanks so much to the thousands of volunteers who helped pull this off, and those of you who kept the secret this whole time. Now that the final stats are in, I can reveal you even spelled “Cumberbatch” correctly 81% of the time, which is 46% higher than the global average! Way to commit to the part!
And of course I should give a special shout-out to some of the teams who really went the extra mile: everyone on the ship war squad, Morgan and the rest of the crew who programmed and maintained the fic-generating bot, the subliminal-messaging geniuses behind “Believe in Sherlock,” and those of you who came to the flash mobs during filming and managed to convince the mainstream media this was all real. You guys were the heart and soul of this completely artificial construct, and I hope to pretend to care about something with you again in the future.
In related news, we’ll be having a gently-used scarves sale next week. Hope you like blue ones!