shameless self aggrandizement

The Kardashian Decade: How a Sex Tape Led to a Billion-Dollar Brand

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Interesting, in-depth interview with the Ks, in which we see the evolution of the brand. Via Hollywood Reporter.

‘Wearing curve-hugging black workout pants and a white tank top, Kim Kardashian perches on a couch in the media room of her newly renovated Bel Air estate and sips Pedialyte through a straw. The makeup-free 36-year-old appears almost normal — certainly not like a mogul who, according to Forbes, banked $45.5 million the past year from a brand she built on self-­aggrandizement, shameless product peddling and nude selfies. At the epicenter of this unprecedented trajectory remains E!’s Keeping Up With the Kardashians, a living record of her happily debauched family — Kourtney, 38; Khloe, 33; Rob, 30; Kendall, 21; and Kylie, 20; as well as matriarch Kris, 61, and her ex Caitlyn Jenner, 67 (who in 2015 transitioned from Bruce). On Sept. 24, a 90-minute special will celebrate the series’ 10th unapologetic year. It’s a head-scratching milestone for a show that, at its conception, offered viewers little more than a voyeuristic lens into the lives of a celebrity-adjacent family — but quickly became the mother ship for all their product extensions and the platform through which Kris and her five daughters ushered in the era of the reality celebrity as a brand.’