sgt. pepper's

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It was an idea I had, I think, when I was flying from L.A. to somewhere. I thought it would be nice to lose our identities, to submerge ourselves in the persona of a fake group. We would make up all the culture around it and collect all our heroes in one place. So I thought, A typical stupid-sounding name for a Dr. Hook’s Medicine Show and Traveling Circus kind of thing would be ‘Sgt. Pepper’s Lonely Hearts Club Band.’ Just a word game, really.”

—Paul McCartney, 1984

Sgt. Pepper’s Lonely Hearts Club Band is the eighth studio album by English rock band the Beatles. Released on 1 June 1967, it was an immediate commercial and critical success, spending 27 weeks at the top of the albums chart in the United Kingdom and 15 weeks at number one in the United States. Time magazine declared it “a historic departure in the progress of music” and the New Statesman praised its elevation of pop to the level of fine art. It won four Grammy Awards in 1968, including Album of the Year, the first rock LP to receive this honour.

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It Was Fifty Years Ago Today! The Beatles: Sgt. Pepper & Beyond

Examines the twelve months (Aug 1966 - Aug 1967) that would arguably be the most crucial in the band’s career, a year in which they stopped being the world’s number one touring band and instead became the world’s most innovative recording artists, pushing the boundaries of what could be achieved in the studio.

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“I had come to the conclusion that The Beatles were getting a little bit safe, and we were a little intimidated by the idea of making ‘the new Beatles album’. It was quite a big thing: 'Wow, follow that!’ So to relieve the pressure I got the idea, maybe from some friends or something I’d read, that we shouldn’t record it as The Beatles. Mentally we should approach it as another group of people and totally give ourselves alter egos. So I came up with the idea of Sgt. Pepper’s Lonely Hearts Club Band and the song 'It Was Twenty Years Ago Today’." 

— Paul McCartney

Beatles Albums Explained
  • Please Please Me: the Beatles like sex
  • With the Beatles: the Beatles like sex part 2
  • A side of A Hard Day's Night: glamorous 60's pop
  • B side: bitter country music?
  • Beatles for Sale: the Beatles are a country band now in a good way
  • Help!: the Beatles remember they're a rock band but they like flutes and violins too
  • Rubber Soul: 4/5 stars songs coming together to make a 6/5 stars album
  • Revolver: hello we're the Beatles and we're ascending
  • Sgt. Pepper: the Beatles straight up dictate what pop is gonna sound like now and everyone takes notes
  • Magical Mystery Tour: "hello we're Paul and the McCartneys I mean "the Beatles" and here's the music from "our" new movie
  • The Beatles: We Are Tense
  • Yellow Submarine: idk here's some singles and new songs and a bunch of scoring from the last movie we have to make (not)
  • Abbey Road: wHOa ThERe FRiEnD
  • Let It Be: among a few orchestral pieces, the Beatles return to their roots of straight single track rock n roll that you can actually perform and they BEAT IT UP
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Rolling Stone’s Top 10 Albums of All Time + Opening Lyrics