sgt. pepper lonely heart club band

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It was an idea I had, I think, when I was flying from L.A. to somewhere. I thought it would be nice to lose our identities, to submerge ourselves in the persona of a fake group. We would make up all the culture around it and collect all our heroes in one place. So I thought, A typical stupid-sounding name for a Dr. Hook’s Medicine Show and Traveling Circus kind of thing would be ‘Sgt. Pepper’s Lonely Hearts Club Band.’ Just a word game, really.”

—Paul McCartney, 1984

What your favorite Beatles album says about you
  • Please Please Me: you're cool and care about your hairdo, but you've got a softer side. you giggle when boys look at you from across the room.
  • With the Beatles: you really like the Beatles, but for some reason you don't wanna hear them do their own songs. but you really, really like the Beatles.
  • A Hard Day's Night: nobody really knows the real you. they think you're a suave, energetic socialite. deep down, you're a farm hand with a piece of wheat sticking out of your mouth, trying not to cry. you can cry if you want. it's okay to cry.
  • Beatles for Sale: you think your friends all secretly hate you, and you think strangers all secretly love you. also, George is your favorite Beatle and you like hearing Paul scream.
  • Help!: you really like ironic humor and feeling sorry for yourself, and you think people would be happier without you in the picture. you need to understand people care about you, and you should learn to like yourself. but proposing to a girl in a jumping 12 bar is wrong. don't do that.
  • Rubber Soul: when people ask you what kind of music you listen to, you say you like all different kinds.
  • Revolver: crawling into bed, you're half asleep before you remember to set your alarm. you do it with one eye open.
  • Sgt. Pepper: people say you're really together, but you know you're not. you wonder why people think you're seamless. you have so many seams. it seems they don't see your seams.
  • Magical Mystery Tour: your parents fought a lot in front of you. i'm sorry.
  • The White Album: you're greedy and like the blues.
  • Yellow Submarine: this album says a lot more about you than i have room to type about sorry you can pm me
  • Abbey Road: you won't stop trying until you're sitting at the top in a gold encrusted throne made of the skulls of your enemies and the good wishes of your friends. you don't know how to rap.
  • Let It Be: you think you have an intimate relationship with somewhere between 1 and 4 of the Beatles in a way they'll never understand. you watch a movie again if it makes you cry.

Sgt. Pepper’s Lonely Hearts Club Band is the eighth studio album by English rock band the Beatles. Released on 1 June 1967, it was an immediate commercial and critical success, spending 27 weeks at the top of the albums chart in the United Kingdom and 15 weeks at number one in the United States. Time magazine declared it “a historic departure in the progress of music” and the New Statesman praised its elevation of pop to the level of fine art. It won four Grammy Awards in 1968, including Album of the Year, the first rock LP to receive this honour.

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“I had come to the conclusion that The Beatles were getting a little bit safe, and we were a little intimidated by the idea of making ‘the new Beatles album’. It was quite a big thing: 'Wow, follow that!’ So to relieve the pressure I got the idea, maybe from some friends or something I’d read, that we shouldn’t record it as The Beatles. Mentally we should approach it as another group of people and totally give ourselves alter egos. So I came up with the idea of Sgt. Pepper’s Lonely Hearts Club Band and the song 'It Was Twenty Years Ago Today’." 

— Paul McCartney

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It Was Fifty Years Ago Today! The Beatles: Sgt. Pepper & Beyond

Examines the twelve months (Aug 1966 - Aug 1967) that would arguably be the most crucial in the band’s career, a year in which they stopped being the world’s number one touring band and instead became the world’s most innovative recording artists, pushing the boundaries of what could be achieved in the studio.

Beatles Albums Explained
  • Please Please Me: the Beatles like sex
  • With the Beatles: the Beatles like sex part 2
  • A side of A Hard Day's Night: glamorous 60's pop
  • B side: bitter country music?
  • Beatles for Sale: the Beatles are a country band now in a good way
  • Help!: the Beatles remember they're a rock band but they like flutes and violins too
  • Rubber Soul: 4/5 stars songs coming together to make a 6/5 stars album
  • Revolver: hello we're the Beatles and we're ascending
  • Sgt. Pepper: the Beatles straight up dictate what pop is gonna sound like now and everyone takes notes
  • Magical Mystery Tour: "hello we're Paul and the McCartneys I mean "the Beatles" and here's the music from "our" new movie
  • The Beatles: We Are Tense
  • Yellow Submarine: idk here's some singles and new songs and a bunch of scoring from the last movie we have to make (not)
  • Abbey Road: wHOa ThERe FRiEnD
  • Let It Be: among a few orchestral pieces, the Beatles return to their roots of straight single track rock n roll that you can actually perform and they BEAT IT UP

George Harrison, 1987, at the time of the 20th anniversary of Sgt. Pepper’s Lonely Hearts Club Band. Photo © unknown.

George’s comments on the album: here.

Q: “Is love all you need?”
George Harrison: “Yes. Absolutely.”

George’s interview for the documentary It Was 20 Years Ago Today was previously available on YouTube, although (unless it’s only due to regional restrictions) it doesn’t appear to be online anymore, unfortunately.