sgt peppers the beatles

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1/13

Sgt Pepper is 50 years old! 

Here are photos of John’s and George’s actual Sgt Pepper suits, which formed part of an exhibition at the V&A museum. Beneath are photos of a page from George’s 1967 diary, from the 1st April 1967. He writes, “Recorded Sgt Pepper’s Lonely Hearts Club Band part 2.” Below is a telegram which George has stuck into his diary about ‘Within You Without You’. Lastly is a photo of George’s sitar. 

Apologies for the poor photography - they’re my own photos and taking photos wasn’t actually allowed, but the exhibition was called Records and Rebels 1966-1970… So I rebelled. 

Over the next few days I’m going to do a series of 13 posts dedicated to Sgt Pepper’s, one for each album track of this seminal album. The world was never the same again after Sgt Pepper taught the band to play…

“I’ve had a lot of time to think, and only now am I beginning to realize many of the things I should have known years ago. I’m getting to understand my own feelings. Don’t forget that under this frilly shirt is a hundred-year-old man who’s seen and done so much, but at the same time knowing so little.”
- John Lennon (Sgt Pepper Launch Party 5/19/1967)

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It was an idea I had, I think, when I was flying from L.A. to somewhere. I thought it would be nice to lose our identities, to submerge ourselves in the persona of a fake group. We would make up all the culture around it and collect all our heroes in one place. So I thought, A typical stupid-sounding name for a Dr. Hook’s Medicine Show and Traveling Circus kind of thing would be ‘Sgt. Pepper’s Lonely Hearts Club Band.’ Just a word game, really.”

—Paul McCartney, 1984

What your favorite Beatles album says about you
  • Please Please Me: you're cool and care about your hairdo, but you've got a softer side. you giggle when boys look at you from across the room.
  • With the Beatles: you really like the Beatles, but for some reason you don't wanna hear them do their own songs. but you really, really like the Beatles.
  • A Hard Day's Night: nobody really knows the real you. they think you're a suave, energetic socialite. deep down, you're a farm hand with a piece of wheat sticking out of your mouth, trying not to cry. you can cry if you want. it's okay to cry.
  • Beatles for Sale: you think your friends all secretly hate you, and you think strangers all secretly love you. also, George is your favorite Beatle and you like hearing Paul scream.
  • Help!: you really like ironic humor and feeling sorry for yourself, and you think people would be happier without you in the picture. you need to understand people care about you, and you should learn to like yourself. but proposing to a girl in a jumping 12 bar is wrong. don't do that.
  • Rubber Soul: when people ask you what kind of music you listen to, you say you like all different kinds.
  • Revolver: crawling into bed, you're half asleep before you remember to set your alarm. you do it with one eye open.
  • Sgt. Pepper: people say you're really together, but you know you're not. you wonder why people think you're seamless. you have so many seams. it seems they don't see your seams.
  • Magical Mystery Tour: your parents fought a lot in front of you. i'm sorry.
  • The White Album: you're greedy and like the blues.
  • Yellow Submarine: this album says a lot more about you than i have room to type about sorry you can pm me
  • Abbey Road: you won't stop trying until you're sitting at the top in a gold encrusted throne made of the skulls of your enemies and the good wishes of your friends. you don't know how to rap.
  • Let It Be: you think you have an intimate relationship with somewhere between 1 and 4 of the Beatles in a way they'll never understand. you watch a movie again if it makes you cry.